AdOnion

AdOnion wishes everyone a happy and safe Independence Day!

safe Independence Day!

Please note that Wednesday July 1st, 2009  is Canada’s Day which marks the 142nd celebration, our office will be close for the holiday. Business will resume promptly as usual on Thursday July 2nd, 2009.

Also please note publisher payment might be delayed due to the holiday so no worries.

Advertisers please remember to fund your campaigns.

Thanks for the attention and have a happy and safe Canada’s Day!

During the past few weeks the AdOnion Team has been working on the new improved release of AdOnion. Over the past few months of using the system and feedbacks from our clients, we made some new changes to user interface to make the system more user friendly.

We have also decided to increase the rates for popunders package campaigns by $0.25 cpm across the board. This decision was not easy as they are in demand amongst our advertisers but poses some challenges for us in finding publishers as the rates are low. Therefore with the increased in rates, we hope that we can find more publisher to join the marketplace and help us display the popunders ads.

The system should be ready in the next week or so, if you have some last minute suggestions and feedbacks feel free to email me at annie@adonion.com.

As many advertisers and publishers know that we are working on an upgraded version of AdOnion to make it more user friendly, we are still looking for your inputs.We’ve received some feedbacks earlier, and all those changes are being implemented in the new edition of AdOnion. As in the past month or two we have more advertisers and publishers joining AdOnion, I would like to hear from you and see what we can do to improve AdOnion to make it your advertising network by choice.

As our technical team are putting together the last parts of the system, I’ll keep you all updated of the new system and the updated changes.

Thank you for all your suggestions and patience with us in becoming your advertising network by choice!

Just to wrap up our last publisher blog note, let’s wrap it up with the payment as this is the most important for publishers. As many publishers have sent us inquiries about their publisher’s payment, I would like to take this time to clarify the publisher payment.

AdOnion’s publisher payment is based on a net 15 period, and you will be paid over the minimum of $50 via Check and PayPal. What does this means is that, AdOnion only sents out payment on the 1st and 15th of each month. A lot of publishers have questions about reaching the $50 but not being paid in this payment period, this is because the publishers overlooked the word net 15. What does net 15 means? Let’s take this example, our next payment period is July 1st. As a publisher you would need to accumulate at least $50 on June 15th in order to be paid on July 1st, these 15 days are what we called a net 15 period. If on June 15th you haven’t reached the minimum of $50, your account balance will be accumulated into the next payment period until you’ve reached the minimum of $50.

Another question that commonly arise is that, I see that on June 10th there is a payment transaction sent to my PayPal account but how come I didn’t receive the money. As mentioned before our payment schedule is on the 1st and 15th of each month. Prior to each payment schedule, internally we will have to validate the payment. This process is usally done a few days before the payment date to ensure that your publisher payment goes out on time.  Therefore if you see that there’s a payment transaction prior to the 1st or 15th of the month it means that you will be paid promptly on the 1st or 15th of the month.

Finally, I would like to remind all publishers to login to their account and update your payment information. This payment information is what we used to send you your payment, if for some reason this is incomplete or not updated your payment can be delayed as a result. You will be able to specify if you would like to be paid via Check or Paypal and the payment amount you would like us to sent you the payment and the payment address. This only takes a few minutes, so if you haven’t updated the information don’t forget to do so now.

After last week’s tips on how to use AdOnion’s system to obtain the most, this week we will be providing tips on other ways that you can utilize to increase your revenue.

Varieties of Ad Formats

It’s always good to provide advertisers with more choices, same as in the real world the more the merrier. As there are many advertisers making searches in our marketplace on a daily basis and as there are thousands of sites, advertisers usually refined their search by ad formats. In order to be seen and appeal to advertisers you would first need to land on the search results page, and the easiest thing you can do is add a variety of ad formats to your ad zone list. Providing the choices doesn’t mean that you have to crowd your website with ads, as this is usually not an effective method as most of the time you will find that advertisers will block you or our publisher team will suspend you.  You can simply play around with the ad zone and take off some zone until the advertiser’s ads has been completed.

Revising Your Rates

You can also try revising your ad zone rates from time to time. Try different rates, sometimes maybe there are potential advertisers but because they may not be able to afford your rates they did not start a campaign with you. You can also contact your account manager and notify them of new updates and suggestions about your site.

Obtain More Traffic To Your Website

You will always know which countries and ad format is working well for you by checking your earning reports for the specific ad zone. You can then try increasing your website’s traffic volume for the specific countries by doing some social networking, and advertising to these countries to increase your traffic volume and in turn increase your revenue.

There may be a few more tips, if you are a publisher and you found other ways in effectively monetizing your website you can leave a comment so other publishers can also benefit.