AdOnion

Despite the economic downturn, Bernstein Research expects a growth in the 2008 online advertising revenue. Bernstein Research expects the growth in the US will be 20% and 22% overseas, even if we do see a really bad economy in the second half of the year, it expects US will still account for 19% of growth and 21% overseas.

In the report, Google cited weakness in the auto and home financing, real estate and travel, which represent these industries are economically sensitive. From the general market, auto industry has cut advertising drastically. However, since the beginning of 2008 online advertising for financial services has increased significantly.

The following is a breakdown of the share by industry for online advertising:

• 29.6 % – Finance, Insurance & Real Estate
• 25.2 % – Media & Entertainment
• 13.8% – Retail
• 12.9% – Others
• 8.6 % – Automobiles

What do you think of the report? As a online advertising professional, do you see the trends in your client’s advertising budget?