AdOnion

As we’re heading closer to the end of ‘08 and with the economic turmoil, many predictions from all over the online advertising industry are making their predictions. Here are some I found from the web, do you agree with them? What is your predictions for ‘09?

Clark Kokich | Razorfish

“There is definitely a softness in the market that we haven’t seen in years…Online ad spends are now a significant part of the media mix, and they’re not going to be immune from scrutiny…. If consumer spending continues to decline, clients will have to rein in their spending.”

Tom Bedecarre | AKQA Inc.

“What we would anticipate is a slowing but still net positive growth…The very large advertisers still have a very small position (of the budgets) in online, and as they spend more that will continue to balance off the overall ad spend decline.”

Robert J. Coen |Senior vice president and forecasting director at Magna in New York| Source: New York Times

“Mr. Coen’s first look at 2009 was also somewhat optimistic because he is forecasting a larger gain in ad spending, 3.1 percent….I don’t think 2009 will be a great year,” Mr. Coen said, “but the comparisons will be easier” because of the sluggishness this year.”

eMarketers:

“Advertisers will spend about $25 billion online this year in the U.S., eMarketer projects, which is a growth rate of 17.4 percent over last year. In 2009, growth will drop somewhat, but will yield an impressive 14.5 percent for total ad spending of $28.5 billion. By 2011, an anticipated boom in online video advertising, combined with a recovered economy, will mean spending growth greater than 20 percent for the first time since 2007. Marketers are expected to devote more than $40 billion to online advertising that year.”

Borrell Associates:

“Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. The changes foreseen are not cyclical, and show no sign of improving quickly, irrespective of upward movement in the nation’s economy. For local interactive media, the big slowdown has begun a year earlier than we anticipated. The spending levels by local advertisers – which have grown at a frenetic 47% this year – are expected to slow down to a relatively paltry 8% in 2009. Local media companies projecting double-digit and even triple-digit increases in their interactive budgets next year will have a very difficult time meeting those expectations – especially if they rely on banner ads. Traditional forms of interactive advertising such as banner ads are quickly falling out of favor and site publishers should begin looking at expanding their ad arsenal with other offerings.”

We also added a poll which will end Friday November 28th, 2008 to our side menu in which you can tell us has your company made any changes to it’s online spending so far.