AdOnion

After a long and fierce competition of the 2008 Presidential Campaign, the results were finally out last night with Obama winning. The winning of Obama and November 4, 2008 is one of the biggest days marked in history and a day to remembered. The most people voted in the 2008 Presidential Campaign, an unbelievable winning number, a younger man, a black man and strong opponents. After looking at Obama’s campaign, as a marketer we can all take a little something from it. Every marketer’s role is to sell a brand, and what consumers look for in a brand is “new, different and attractive.” (keith Reinhard, chairman emeritus of DDB Worldwide)

Other points that we can all learn from the success of Obama’s campaign are:

• Simplicity – Obama’s campaign was just based on one word “Change”, many of us in the marketing/advertising field is making marketing harder than it sounds. Coming up with great ideas and concept to a marketing campaign to get a buzz, but learning from Obama keeping a simple concept is the key to winning
• Communication/Openness – In today’s world of intelligent consumers and the rich mediums of communication, keeping a good clear channel for communication and letting your consumers feel the openness of your brand is the key.
• Consistency – Throughout the campaign, Obama stick with one image, “Change”, while his competitors jumped from one to one. It is important to stick with one image that you are trying to deliver and make your consumer recognize it. This helps with the positioning of your overall brand in comparison to other ones and this is what builds a strong brand.
• Understanding/Recognition – Being able to understand what your consumers are looking for in a product and implement the desire features will make your product distinguish itself from the crowd.

As you can see with careful planning Obama was the leader in the whole marketing of his campaign and made his opponents to become the follower of his message. He was able to change his opponent’s positioning and image to make them concentrate less on their strengths (experiences) but brought out their limitations in the concept of ‘Change’.

What did you think about the overall 2008 Presidential Campaign? Was the result expected?