AdOnion

I came across the DEI website and review their newly conducted research report called ” The Impact Of Social Media On Purchase Intent.”

From the results of the research report, word of mouth still ranks as the most influential amongst majority of people when making a purchase. Majority of people will check out social media websites, and many will share the information they obtained from a brand rep to others to help other consumers in making the purchase decision.

I’ve reviewed the questions and picked out a few in which I think are significant, for more information feel free to go to the DEI website for more information.

1) Where do consumers look for information?

• Social Media Websites ~ 70%

2) What do consumers do with information found online?

• Make a purchase decision -~ 57%

3) What is the impact of conversation with a brand rep?

• Likely to pass along info to others ~ 67%

4) For which categories do consumers search online for information?

• Electronics/Telecom ~ 61%

When you make a purchase decision, what medium do you go to for opinions or what other factors will influence your decision?