AdOnion

As we’re wrapping up the year and looking at the economic conditions out there, publishers are often worried about their reduced earnings in the past few months or about their earnings for next year. For publishers if you re-think your plans and open up to more ideas there’s plenty of opportunities coming your way!

Here are some ideas that you can think about:

• Think about your website’s content: It is always to keep updating the content of your site (this is especially important for blogs), you will increase your subscribers/member’s participation to your site as well as attract new audiences. Afterall, when advertiser is making a purchase with you they will evaluate the rate they are charging against the visitors that they will receive.

AdOnion’s Tips For Our Publishers: You should fill out as much information that you     know about your website as possible,  with a clear description of your site, number of impressions, Alexa  ranking, and the audience’s location in which your website attracts. Also remember to verify your site, verifiying your site provide potential advertisers with confidence when they’re considering advertising on your site. All these information can be updated under ‘My Site.’

• Analyzing Your Stats and Optimize: I know that this is obvious t for publishers, but do a more thorough comparison such as stats from last year to this year, one ad network to another, compare click through rates, visitors visit length  etc. From analyzing your website’s stats and pulling different types of information, you will noticed trends, you can see if the changes are due to the economic conditions or a specific cause from implementing new ideas. Then from the trends and tracing back to the root cause of the change optimize your website accordingly. You should think in the advertiser’s point of view and if you were an advertiser on your site, what should be done to optimize the site. In addition, SEO is equally important as users often uses search engines to bring them the information they need so do some research on a few keywords you would like to be found by and optimize your website accordingly.

AdOnion’s Tips For Our Publishers: AdOnion can also help publishers in managing their ads within their ad zone. You can implement various ad network’s ad within the same ad zone and give them weight for distribution control, this way you can see from your stats which ad network is earning you more money and set a higher distribution to those ads.  You can go to My Ad Zones => Optimize to access the feature under ‘default ads.’

• Communication: If you are working directly with your advertisers, you should ask your advertisers for their feedback on how their ad is doing in your ad zone. It’s important to communicate and let the advertiser know that you care and you’re willing to work with them.

AdOnion’s Tips For Our Publishers: You are always welcome to ask your account manager about what they think of your site and ask them for professional experience. As they also deals with our advertisers as well we know what advertisers are looking for and can provide you with some suggestions about the ad zones on your site. You’re always welcome to get in touch with us via our contact form located on our website, email, live support and phone.

• Test Different Ad Formats and Pricing Models: Be open to testing new ad formats, as the economy have change so has the response of the advertisers. See what you can offer in the spaces you have available to your site and try new ad formats, pricing models and ad sizes. Let your advertisers know about the new format, provide them with a discount or a bundle when they purchase advertising directly from you to test and provide you with feedback.

AdOnion’s Tips For Our Publishers: AdOnion offers text banners, graphical banners, full page popunders and interstitials. You should test with these ad formats and see which one yields the best revenue, be open do different pricing models such as CPC, CPM, CPV, CPI.  Also you can implement our link bar located on top of your site to let visitors to your site know that you are accepting advertising. Also don’t forget now we also offer country-targeted option under CPM in addition to our CPD option. It’s another way we try to help to provide advertisers with more advertising opportunities to your site. If you haven’t done so go to My Ad Zones and fill out the CPM/CPD rates for your ad zones.

Well, these are my 2 cents for publishers in the New Year hope this helps and if you have other ideas feel free to leave a comment to let other publishers in on your secret of survival.

During the good times, we often get carried away with work but let’s enjoy this Holiday Season with your family and give a little support to everyone as everyone is effected in one way or another.

I would like to take this opportunity to wish you all a Happy Holiday Season and of course a Prosperous New Year!