AdOnion

Dear Publishers,

Due to the popular demands of both publishers and advertisers we’ve finally started with our country specific targeting. A lot of reputable publishers have asked us whether they are able to charge different CPM rates according to countries, as this is the way they charged their advertisers instead of the whole ad zone space for the site. We’ve carefully thought about the feedbacks given to us and evaluated the process and believe that this is a mutually beneificial feature that we should add to our system that can help both publishers and advertisers looking to geo-target their campaign but doesn’t want to pay for traffic they can’t convert due to geographic regions.

We found that the main countries that publishers usually give out rates to are US, Canada, UK, Australia and International, therefore in our system publishers are able to set rates according to these geographical regions. For all publishers that would like to get started, feel free to login to our system => Manage Ad Zone => Go to the specific ad zone and enter the CPM rates you would like to charge for that country. Please also noticed that there is a minimum purchase that you would need to enter. This will provide you with a minimum purchase amount from the advertiser in making the campaign worthwhile for you.

I’ve provided some screen shots to help you make these changes to your ad zone:

Step 1: Login to your account

Step 2: From the publisher menu choose ‘Manage Ad Zones’

Step 3: Beside all your ad zones you will now see a CPM Rate column where you can fill out the minimum purchase amount, the rates targeted to Canada, US, UK, Australia and International. Please note, when the advertiser selects International, they are able to pick any countries they would like to target from our site list.

Feel free to let me know if you have any questions, you can email me at annie@adonion.com.