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Michael Jackson, The Internet and Your Marketing Campaign

Jul 7th, 2009 by Annie Wong | 2

Today Michael Jackson will hold his memorial at Staple Center at 1:00 pm EST, with live streaming from many medias. This is said to be the biggest celebrity sendoff of all time, knowing that there will be many people watching from all over the world, will the Internet experience another slowdown from Jackson’s memorial today?

On June 25, after the news that Jackson was in the hospital cardiac arrest, websites were flooded with people making searches and going on news sites to get an update causing a slowdown across the Internet as a whole. Sites such as Twitter crashed and Google giving errors original putting them to think that they’re under attack, AIM also crashed. But the next day, most of the websites coped with the increased traffic fine besides Jackson’s Fan Page which was still down.

As you can see that with every update of  Michael Jackson’s death is still the news grabber and attract many attentions as a owner of a website or an advertiser have you changed your marketing strategy? I’ve seen advertisers already using Jackson’s death as a branding strategy already and it is very smart way to drive traffic to the site. If you’ve also change your marketing strategy in any way during Jackson’s death feel free to post a comment and share it with us.

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2 Comments on “Michael Jackson, The Internet and Your Marketing Campaign”


  1. Andrew said:

    Hey, can I share your post with my readers? Let me know if it’s okay or not.


  2. Annie Wong said:

    yes feel free to share it with the reader and use the tracking URL. Thanks!

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