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AdOnion

  • A transparent marketplace, putting you in full control.
  • Advertisers ~ pick the SITES you would like to advertise on or through our PACKAGES at competitive rates!
  • Publishers ~ come and join our featured websites and monetize your traffic with us

A little about ‘Creative’

Mar 23rd, 2010 by lorne | 0

Creative is anything that we use to promote an offer such as text, graphics, popunders or interstitials. Once the creative has been uploaded onto  AdOnion, always make sure that it is working correctly. Popunders and interstitials require a URL as their creative to direct a user to an ad. Graphical banners can byuploaded and the URL attached, or the html code can be uploaded as well. As for text, you would enter the title, two lines of ad and then the URL.

If you are now starting off using creative’s, then it is quite good to have a few to test to find out which one(s) are the most effective and convert better for you. Creative’s carry weights once uploaded. The higher the weight on a
creative, then the more often it will appear in comparison to another creative of the same format or size. The weights of similar creative’s must add up to a total of 100. For example, having 5 creative with equal weighting would mean a weight of 20 for each creative.

Graphical Banner Upload example.

To add a new creative to the set of creatives, simply click ‘add new’ and follow the instructions. Whereas to remove them, simply select the ones to remove by checking the box on the left hand side and then click ‘update.’ Remember that the creative is your key to grabbing a user and converting them to a sale, so it does take some work and testing to ensure that the
right creative yields the right results.

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