The Popunder Powerful Solution for Advertisers
Popunders are the ads that popup behind the browser being accessed. It is non-intrusive and always is there waiting to be viewed. There is no click needed. Once a site is accessed that contains a popunder, it will pop in the backgroundbehind the browser being used. Since it is non-intrusive, it does
not frustrate the user by blocking their content. Once the initial browser that contained the popup is closed, it will be viewed by the user to provoke some type of action or it can be closed, but your branded site would have already been positioned in their mind for a later date.
Popunders are generally more expensive than graphical banner ads, but their success rate is 13 times more effective than banner ads according to Mark Glaser on OJR: The Online Journalism Review. Popunders are quiet, stealthy and effective.
Here are some tips when deciding to create a popunder ad or if you will be using your website as a popunder:
- Use a catchy, powerful
headline - Make the headline bigger than the rest
of the text - Embed major benefits within the
headline - Use an incentive to boost the
response - Make sure the message is to the point
and short - Request visitors to take some type of
action
By and large, popunders are very effective and achieve the task set out to be accomplished. It is no wonder why they are so popular.
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