AdOnion

Welcome to AdOnion’s blog! This blog will consist of news and updates about AdOnion, promotions, tips and tricks and other interesting information. Feel free to let us know the type of information that you’re interested in and we’ll try to accomodate it in the blog.

If you have any questions, feel free to send an email to annie@adonion.com.

Background Information On AdOnion
AdOnion.com has been created with the mindset of creating simplicity from complexity in the world of online advertising. We seek to bring online advertising to it’s core, creating a truly transparent and open content ad marketplace where direct interactions between advertisers and publishers occurs. Not only will advertisers be directly connected with publisher inventory but publishers will directly connect with advertiser offer, creating a truly transparent ad marketplace.

A lot of people ask why do we call ourselves AdOnion. We think that an onion can represent the different layers/levels that makes up the online advertising model that’s developed over the years.

It all started with the outer layer

‘Businesses’ who takes a sufficient amount of time to search for appropriate placements for their advertising needs and thus the profit is minimize compared to the time allocated to finding these sources to place their ads

‘Ad Agencies’ then developed to help businesses to place advertising, and businesses started to outsource their advertising to these agencies. As the agencies will have their distribution channels to place the ads, businesses are often paying going through another layer in the distribution channel so the cost of placing their advertising increase but the time is significantly reduced and their profit wouldn’t be as high

‘Ad Networks’ then developed and there’s a place for business to easily go to one place for tier 1 advertising. This will decrease the time they need for placing ads and the cost but there might be issues such as where their ads are placed, discrepancies and conversions.

‘Traditional Advertising Marketplace’ a place where publishers are able to list their ad zones and their desire rates which are definitely less expensive and the advertisers knowing where their ads are placed are reaching their audiences better thus making a larger profit margin in lesser time.

‘AdOnion’ the new generation of transparent advertising marketplaces to help all the clients both advertisers and publishers to make the most out of both world with new features is bringing on a truly transparent marketplace attracting both advertisers and publishers. AdOnion provides a new features that help advertisers significantly reduced the time for businesses to look for ‘sources’ to place their ad, provides a ‘full service’ to clients from campaign consultation, set-up, monitoring and optimizing without additional cost will help advertisers succeed using a shorter time to get started and increasing the profit margins.