The landing page design is one of the most written about topics for any online marketer since it is also one of the most important aspects of a successful campaign. Even though there are many elements to making a perfect landing page, we have whittled it down to four points to make it easier for you to design your landing pages.

1. State Your Value Proposition

What are you bringing to the table? How is it benefiting for the customer?

The value proposition should be within the ad text of your landing page, and should be the first thing that should be stated in your content.

Generally, visitors will judge the look of your page along with the benefits that your product provides for them. Explain it clearly on the page describing the value to your customers, and add details to let them know how you are unique from the rest of the competition.

2. Use Appropriate Logo and Design

Visitors generally judge your landing page by appearance. Make sure to have sufficient quality for your page in order to look professional and show that your products are of high quality. Of course designing your webpage is subjective, so take a look around at your competitors and see what they are doing. How does your design stand up to theirs?

3. Use Crystal Clear Call to Actions

What type of action do you want your visitors to take on your landing page? Make sure that it’s clear to them by adding large action buttons and link text bold. Have benefits surround your calls-to-action on your page to show visitors what to expect after they have made the action.

4. Trust Elements

These are factors that would encourage your customers to stay on your site and be your customer. Having contact information, security insurances, and privacy statements are a must, but also ensuring that your page has no spelling errors, fast load times, and your page is not cluttered and have clear and easily understandable content is also important.

By keeping all of the points above in mind, you ensure that you give the best experience to your visitors when they land on your landing page. Use these points as a guideline when you’re creating landing pages to ensure the best response for your campaigns.

Also, make sure to sign up for a YesUp Central Account so you can organize all of YesUp’s services under one central account.

The landing page is usually the last place that customers arrive at when they click on an advertisement.

It is the first contact that a customer will get about you and your business, and in order for it not be your last contact with them, here are 4 simple steps to create a working landing page:

Step 1: Finding a USP for Your Product

Every product has a unique selling point (USP) that could be used to make it stand out from the rest of the competition. What is yours? Is it the fastest, biggest, smoothest, tastiest?

USPs are usually combined in your primary headline, but could also be used in the secondary headline. Could consist of only a couple of words, focus on a headline that will catch the person’s attention.

Example:

“World’s Best Suitcase”

Step 2: List Out the Benefits

Once you’ve attracted attention with your USP, you need to hold their attention by giving out information about why this product is good for them. Try to use bullet points to answer the question, “Why do my customers want to use this product?”

Outline all the benefits that your product will do for the customer. For example:

- Lowest price in suitcases so you can save money.
- Most durable suitcase compared to other brands so you can safely bring your belongings anywhere.
- Offers the most carrying space for its kind, with lots of compartments for easy storage of belongings.

Step 3: Use a Picture

Also known as the “Hero Shot”, this is the picture that will be used to give context about your product in use and perform an empathetic connection with the customer or appeals to their aspirations.

Usually the hero shot will be a photo, but it can also be diagrams, charts, or even just simple graphics that are selling a number, like “Buy One Get One FREE!”

Step 4: The Call to Action

This is the last and most important step to creating a great landing page; asking the visitor to do what you want them to do. The call to action may be to buy your product, it may be to complete a survey, call your sales team, or add themselves to your email bulletin; something that you want them to do before they leave the landing page.

Follow these steps to create a great landing page for yourself for your campaigns. Those leads just might be around the corner.

Also, make sure to sign up for a YesUp Central Account so you can organize all of YesUp’s services under one central account.

As you know, the holiday season is just around the corner, and as smart Advertisers, you know it’s time to pull all the stops and prepare for the rush of holiday shoppers. This year, more than ever, you will need to start your promotions early. And start them online.

According to Compete Inc.’s survey, almost two thirds of respondents had already begun their holiday shopping and 14% had already made more than half of their intended purchases. Online spending has also increased, as shoppers spend on average $185 online, up 30% from the 2 weeks leading up to the beginning of November.

Original Post: Holiday shoppers spending more online than in-store. (http://www.bizreport.com/2010/11/holiday-shoppers-spending-more-online-than-in-store.html)

With the holiday shoppers doing their shopping earlier and online, you as an Advertiser have to make sure not to fall behind. You will need to promote your campaigns to as many visitors that are interested in your holiday specials as you can. But where would you get a large amount of targeted visitors in the shortest amount of time?

AdOnion helps you take advantage of the holiday rush by increasing the number of relevant visitors for your promotions. Simply go on our site today to find the right package and suitable channels that you want to promote your offers.

The holidays are almost here, and time is running out. Have you started preparing for your holiday promotions?

Best Regards,

AdOnion Advertiser Team

Hi,

Thank you for choosing Adonion. Our transparent marketplace remains to be one of the most effective ways for advertisers such as yourself to promote and brand your business.

With a simple easy to set up campaign, you can reach up to 70 million users across 15,000 content rich media websites.

New Feature

We have recently created a new feature which allows advertisers to search for publisher websites based on rates and ranges. This will help you target specific sites while controlling your budget. Select the sites you want to target with the price you want to pay.

To access this new feature, please login to your Adonion Advertiser Account.

If you have any questions or concerns, feel free to reply to us by email or contact us directly.

Grow Your Business Today With Our Transparent Targeting Solutions

Login – to your advertiser account now

http://track.visitorpath.com/campaign/index-id-85.html

Sign up – for a new advertiser account

http://track.visitorpath.com/campaign/index-id-86.html

Thank you for choosing Adonion.com!

Best regards,

The Adonion Sales Team

sales@adonion.com

Online Advertising Marketplace has provided incredibly effective to advertisers for gathering targeted audience websites and for generating sales leads. Which is why most advertisers are using Adonion to publish their ads or planning to create the campaigns soon.

This case study provides  some advanced tactics from Adonion advertiser – Weston Mitcham who surfs publisher sites in the marketplace and gets Fortune 500 sales leads.

CHALLENGE:

In August 2009, after a full year of development time, Weston Mitcham was ready to start selling his new CRM software for online marketing.

He didn’t have a big marketing budget to invest in painting advertising; so, he decided to concentrate 100% on Internet marketing. So he studied the Web sites for successful CRM software companies in his product price range, such as Salesforce and Netsuite, and launched sales site based on their tactics.

Weston said, “I tried the kind of informational approach they used. However, I believe it is not enough. I also need to find the targeted audience and buy my product.”

He started to research the online advertising network. Compared to Google Adwords and Yahoo PPC, Weston felt that Adonion was more suitable to him. He considered that he would spend more time to do the keyword research and ad copy. He wanted to see the immediate result. Adonion provided transparent marketplace with higher quality web-content sites and pop under ad format. He only needed to choose the websites which could display his CRM landing page via pop under format. This process really saved Weston more time.

IN ADONION NETWORK:

The success of campaigns running in Adonion network is based in one simple thing – you have to target the right websites.

Within a few weeks, sales got a bit better. But the number of sales was not the one he expected. Weston was not pleased the result. He began to rethink his site strategy. Instead of copying sites that (apparently) successfully sell software, Weston contacted Adonion representative how to improve the sale lead.

Adonion representative studied his landing page and we pointed out three ways in order to improve sale lead:

1. Add Google Analytics and Adonion ROI code.

Adonion representative noticed that Weston did not add any tracking code (Google Analytics and Adonion ROI code) in his landing page. Tracking the results was probably the most important key to being a successful advertiser in Adonion. The advertiser needed to eliminate the publisher sites that were costing money but weren’t resulting in any sales.

Adonion representative recommended Weston to add the Google Analytics to the landing page. Since Google Analytics could check time that the visitors stayed. Notice that 0 second in Google Analytics might not mean the visitors who did not stay on the website. The Time on Page for page A was calculated by subtracting the page A timestamp from the page B timestamp. If you noticed all visits from one publisher site which is in 0, this mean the visitors not interested to the landing page. The advertisers could opt out this publisher website.

Adonion ROI code was the important index to see whether the traffic could generate lead or not. It was usually added at “Thank you” page or the page after the visitors had taken any action.

1. Add “Action” button

Action button can encourage visitors to sign up or download something. This  is one of the most important component of the landing page. Obviously, the landing page from Weston was lack of this “call to action” button to urge the visitors and buy a CRM software.

1. Create A/B testing

A/B testing or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. We noticed that the landing page from Weston provided more information how his CRM software worked. Sometimes this kind of campaign could not catch the visitor notice. So we recommended Weston to setup one more campaign with the landing page which had more images with few words.

RESULTS

Within 1 week of the landing page update, Weston online sales rose 70%. Aside from higher sales, the inquiry also increased 120%. Despite the global economy recession, Weston said, “I make the right discussion to advertise in Adonion.” So far, he’s made few thousands of dollars.

In addition, Weston learnt one important thing – use web analytics report for improving site performance. Right now, Weston did not only sit back and wait for sales to pour in. Instead, he monitored both Google Analytics Report and Adonion ROI Report. If there were some websites which only spent without generating any action, he would opt out these sites.

Third, Weston checked Adonion Site Directory (http://www.adonion.com/market/offer/zones) daily. When there were more than 100 new sites listing in site directory, he made sure he did not miss any websites which could generate sales to his business.

Next, Weston has big plan to implement more feature in CRM software within the month, as well as continuing to monitor his campaign for maximum sales conversion.

Popunders are the ads that popup behind the browser being accessed. It is non-intrusive and always is there waiting to be viewed. There is no click needed. Once a site is accessed that contains a popunder, it will pop in the backgroundbehind the browser being used. Since it is non-intrusive, it does
not frustrate the user by blocking their content. Once the initial browser that contained the popup is closed, it will be viewed by the user to provoke some type of action or it can be closed, but your branded site would have already been positioned in their mind for a later date.

Popunders are generally more expensive than graphical banner ads, but their success rate is 13 times more effective than banner ads according to Mark Glaser on OJR: The Online Journalism Review. Popunders are quiet, stealthy and effective.

Here are some tips when deciding to create a popunder ad or if you will be using your website as a popunder:

• Use a catchy, powerful
  headline
• Make the headline bigger than the rest
  of the text
• Embed major benefits within the
  headline
• Use an incentive to boost the
  response
• Make sure the message is to the point
  and short
• Request visitors to take some type of
  action

By and large, popunders are very effective and achieve the task set out to be accomplished. It is no wonder why they are so popular.

AdOnion is an advertising network that is transparent for all advertisers and publishers. This means that there is no blind targeting of sites. You know where your money is going and can maximize the use of converting sites or pause other underperforming ones.

Advertisers gain from the benefit of having advertising packages by the ease of use of the account setup that takes about 1-2 minutes. Having an advertising package also means that you save time in choosing sites, even though you can visit the site directory and choose other sites that are suitable for your campaign at a later point in time.

In addition, advertising packages allow for immediate traffic to be started once it is activated by an Account Manager at AdOnion. The use of a package, adds multiple sites opted-in within the program, to be added at a moment’s notice resulting in more traffic immediately.

Below is a list of the packages offered by AdOnion (you can click on it to find out more information):

So to sum it up, advertising packages are very useful and can be used in  conjunction with targeting specific sites and ad zones in an ad campaign for the following reasons:

• It is transparent
• It is easy to setup
• It is convenient – Saves Time
• Gets immediate traffic

An advertising package supplemented by targeting specific sites and ad zones is a sure way of getting that traffic you are looking for and getting the conversions you want.

Getting impressions are important for publishers since advertisers are looking for the better rate and impressions that publishers have to offer. Publishers attempt to monetize their site by placing ads such as text, graphical banners, popunders and interstitials. But what if your impressions have slowed down and the revenue from your site is not like it used to be? So what to do now? You need impressions fast to help you and advertisers earn money. Yes you can use twitter and facebook but that means it may take some time creating a fan page and building your twitter followers. The easiest and fastest way would be to advertise using a network whether it be AdOnion, Google or Clicksor.

At AdOnion not only do you know where your ad is targeted, but you can also pause sites that are underperforming and increase the funds spent on those sites that are performing. Publishers can use AdOnion’s advertiser services to increase the impressions on their site and increase their overall potential revenue. For example, using a graphical banner will cost you $0.20 CPM. Let’s say your daily budget is $2. That is for 10,000 views. Then let’s say 10% of the people click on your ad and your site pops up. That’s 1000 clicks. Having popunders in ‘package A’ they are $4 CPM.

This means that for popunders only, you would have made $4 from the 1000 clicks to view your site. Plus on your site you will have other ads such as text, graphical banners and interstitials. This means you will more than double your money and make the increased returns you always wanted from your site.

This not only helps you, but also advertisers as they would have advertised on your site and are looking for more traffic and conversions. Overall, this is not only good for publishers to increase their impressions and revenue, but it is also good for advertisers too. For advertisers, they will benefit by having increased traffic and more exposure of their offers to be promoted online resulting in better conversions.

If you are now starting off using creative’s, then it is quite good to have a few to test to find out which one(s) are the most effective and convert better for you. Creative’s carry weights once uploaded. The higher the weight on a
creative, then the more often it will appear in comparison to another creative of the same format or size. The weights of similar creative’s must add up to a total of 100. For example, having 5 creative with equal weighting would mean a weight of 20 for each creative.

To add a new creative to the set of creatives, simply click ‘add new’ and follow the instructions. Whereas to remove them, simply select the ones to remove by checking the box on the left hand side and then click ‘update.’ Remember that the creative is your key to grabbing a user and converting them to a sale, so it does take some work and testing to ensure that the
right creative yields the right results.

According to Google Ad Planner, there are > 31,000 unique US audiences which the average time spent on site is > 2 minutes. The demographics consist of 81% male in the age group of 35 to 54. All of their audiences have some kind of college and 57% of the household income is between $75,000 to $99,999. The top 10 countries visiting the site are (in order): US, UK, Canada, Australia, Netherlands, Germany, France, Brazil, Italy, and India.

They currently have a 728×90 graphical banner for sale for the rate of $3 cpm. And a 125×125 graphical banner for $1.25 cpm. Bigbruin.com also have other graphical banner sizes available for their availability feel free to contact AdOnion. Usually for advertisements related to computer hardware, notebook, netbook, desktops, or consumer electronics is a good fit with these sites.

If you are interested in advertising on Big Bruin you can visit http://adonion.com/market/offer/site/id/8411. Or if you have other ad formats that you would like to advertise on the site you can email annie@adonion.com or contact us through http://adonion.com/contact for more information.