As you know, the holiday season is just around the corner, and as smart Advertisers, you know it’s time to pull all the stops and prepare for the rush of holiday shoppers. This year, more than ever, you will need to start your promotions early. And start them online.

According to Compete Inc.’s survey, almost two thirds of respondents had already begun their holiday shopping and 14% had already made more than half of their intended purchases. Online spending has also increased, as shoppers spend on average $185 online, up 30% from the 2 weeks leading up to the beginning of November.

Original Post: Holiday shoppers spending more online than in-store. (http://www.bizreport.com/2010/11/holiday-shoppers-spending-more-online-than-in-store.html)

With the holiday shoppers doing their shopping earlier and online, you as an Advertiser have to make sure not to fall behind. You will need to promote your campaigns to as many visitors that are interested in your holiday specials as you can. But where would you get a large amount of targeted visitors in the shortest amount of time?

AdOnion helps you take advantage of the holiday rush by increasing the number of relevant visitors for your promotions. Simply go on our site today to find the right package and suitable channels that you want to promote your offers.

The holidays are almost here, and time is running out. Have you started preparing for your holiday promotions?

Best Regards,

AdOnion Advertiser Team

Being proactive everyday towards preserving the earth has long-term benefits that can be enjoyed by everyone. Here are 3 ways you can help save the environment today and everyday:

·

• Rethink commuting. Need to commute to a meeting to plan an ad campaign. No need. Since transportation accounts for 27% of greenhouse gas emissions, grab a campaign at www.AdOnion.com and let one of our Account Managers contact you to setup an online campaign that you can be proud of by either email or over the telephone. There are many online advertisers and using one can create additional buzz along with other traditional methods depending on your audience.

• Why use new materials when you can use recycled materials. At AdOnion we create an awareness for the environment by urging staff to re-use printed paper and always use the flipside of pages. Don’t waste, 80% of what we throw away is recyclable.

• Being active in making people aware globally about the environment is a responsible step towards change. At AdOnion we attach the following at the end of every message and signature: 
  Taking a step in the right direction can help us all if we are aware of our actions and the effect of it on mother nature. This is our earth, our home and acknowledging small ways to save it is necessary.

Be proactive and look for ways to help out the environment today. Remember always be aware of the environment and our surroundings, so it can be enjoyed for generations thereafter.

Look towards the future…AdOnion.

Popunders are the ads that popup behind the browser being accessed. It is non-intrusive and always is there waiting to be viewed. There is no click needed. Once a site is accessed that contains a popunder, it will pop in the backgroundbehind the browser being used. Since it is non-intrusive, it does
not frustrate the user by blocking their content. Once the initial browser that contained the popup is closed, it will be viewed by the user to provoke some type of action or it can be closed, but your branded site would have already been positioned in their mind for a later date.

Popunders are generally more expensive than graphical banner ads, but their success rate is 13 times more effective than banner ads according to Mark Glaser on OJR: The Online Journalism Review. Popunders are quiet, stealthy and effective.

Here are some tips when deciding to create a popunder ad or if you will be using your website as a popunder:

• Use a catchy, powerful
  headline
• Make the headline bigger than the rest
  of the text
• Embed major benefits within the
  headline
• Use an incentive to boost the
  response
• Make sure the message is to the point
  and short
• Request visitors to take some type of
  action

By and large, popunders are very effective and achieve the task set out to be accomplished. It is no wonder why they are so popular.

AdOnion is an advertising network that is transparent for all advertisers and publishers. This means that there is no blind targeting of sites. You know where your money is going and can maximize the use of converting sites or pause other underperforming ones.

Advertisers gain from the benefit of having advertising packages by the ease of use of the account setup that takes about 1-2 minutes. Having an advertising package also means that you save time in choosing sites, even though you can visit the site directory and choose other sites that are suitable for your campaign at a later point in time.

In addition, advertising packages allow for immediate traffic to be started once it is activated by an Account Manager at AdOnion. The use of a package, adds multiple sites opted-in within the program, to be added at a moment’s notice resulting in more traffic immediately.

Below is a list of the packages offered by AdOnion (you can click on it to find out more information):

So to sum it up, advertising packages are very useful and can be used in  conjunction with targeting specific sites and ad zones in an ad campaign for the following reasons:

• It is transparent
• It is easy to setup
• It is convenient – Saves Time
• Gets immediate traffic

An advertising package supplemented by targeting specific sites and ad zones is a sure way of getting that traffic you are looking for and getting the conversions you want.

Getting impressions are important for publishers since advertisers are looking for the better rate and impressions that publishers have to offer. Publishers attempt to monetize their site by placing ads such as text, graphical banners, popunders and interstitials. But what if your impressions have slowed down and the revenue from your site is not like it used to be? So what to do now? You need impressions fast to help you and advertisers earn money. Yes you can use twitter and facebook but that means it may take some time creating a fan page and building your twitter followers. The easiest and fastest way would be to advertise using a network whether it be AdOnion, Google or Clicksor.

At AdOnion not only do you know where your ad is targeted, but you can also pause sites that are underperforming and increase the funds spent on those sites that are performing. Publishers can use AdOnion’s advertiser services to increase the impressions on their site and increase their overall potential revenue. For example, using a graphical banner will cost you $0.20 CPM. Let’s say your daily budget is $2. That is for 10,000 views. Then let’s say 10% of the people click on your ad and your site pops up. That’s 1000 clicks. Having popunders in ‘package A’ they are $4 CPM.

This means that for popunders only, you would have made $4 from the 1000 clicks to view your site. Plus on your site you will have other ads such as text, graphical banners and interstitials. This means you will more than double your money and make the increased returns you always wanted from your site.

This not only helps you, but also advertisers as they would have advertised on your site and are looking for more traffic and conversions. Overall, this is not only good for publishers to increase their impressions and revenue, but it is also good for advertisers too. For advertisers, they will benefit by having increased traffic and more exposure of their offers to be promoted online resulting in better conversions.

For CPC if you enter a rate of $0.10 then this means that you are willing to transact with ten cents per click. CPM rates mean that you are willing to pay a specified amount per 1000 impressions. For example, a CPM rate of $1 means that you will pay $1 for every 1000 impressions of an ad.

For CPI and CPV, be very careful when entering your rates. For example, take whatever you would like to make and divide it by 1000. So if you want to receive or are willing to pay $2.75 for 1000 interstitials or views then you would enter $0.00275 ($2.75/1000). This will give you the CPI or CPV rate you are willing to accept or charge. If you simply enter $2.75 instead of $0.00275, then you are charging or accepting a rate of $2750 for every 1000 interstitials or views.

As a publisher or advertiser, it is your responsibility to ensure that the rate offered or willing to receive is exactly what you want. After all, no one will pay $2750 for 1000 interstitials or views. Please be mindful that the correct rate will also play a factor in accepting and rejecting offers between publishers and advertisers.

For further clarification, feel free to contact us.

Regards,

AdOnion Team.

It’s a very simple process and you can make money easily and it’s free to sign up, can you believe that? Here is the steps in becoming a publisher with AdOnion (Please note, every network’s sign up process will differ):

1. Sign up for a free publisher account.
2. Register your website by going to ‘My Sites’, and enter some information about your site so advertisers will know what your site is about and choose to advertise with you.
3. After registering your site you can go to ” Create Zone’ and set up your ad zone. This can range from text banners, graphical banners, popunders or interstitial depending on the space you have on your website. For more information on what they are you can review my earlier post “What Are Ad Formats And Cost Metrics” You will noticed that you will have to enter rates for the ad zone and these rates are totally up to you and when the advertisers makes a purchase directly for your ad zone they will pay you using the rate you stated.
4. After creating your ad zone you will get our code on the following page and place it on your website.
5. Congratulations! You are officially a publisher with AdOnion and will start earning immediately. You can go to ‘optimize’ located under ‘My Ad Zone’ to view the ads matched to your ad zone as well as block ads you don’t think will work for your website content.

Please note that AdOnion will review all sites from time to time and have the right to suspend your site at any time due to poor quality, no content, typo in the URL, excessive ads, adult content etc. For our full terms and conditions please review here.

You can also review our ‘How It Works’ section, for precise steps in creating from signing up to creating your ad zones with us.

In the following post I’ll give you some tips in generating more revenue for your website.

When checking up the results of your marketing the first thing to check is your website statistics for the time period the marketing was commence and compare it earlier phrases where no marketing was implemented. No matter which type of marketing strategy you utilize, you will be getting more visitors to your website and the overall traffic for your website should have increased.

In addition check your website’s analytics to see where did the traffic come from, the keywords used, and the geographic  locations. These information will help you match your marketing strategies and see which one(s) brought you the ‘most relevant’ traffic sources. In addition to your analytics you might check with internal departments to see if the marketing goal was met. Let’s say the marketing goal was to increase sales, check with the sales department and see if the sales has risen during this period.

After gathering all these data, look at all the marketing approaches that was utilize. See which ones works, which one didn’t work and which ones needs to be fine tune. With these information you will know where to spend your time and money the most and which ones needs to be monitored carefully and/or cancelled.

Hope all these posts have helped get advertisers started with your marketing. Feel free to let me know if you have any questions/comments.

I always suggest clients to test all the networks they are interested in and come to your own solution as different offers works differently for different networks. Some networks might do well in the business  category but not so well with entertainment offers. Therefore if you do research on the Internet through forum the information you get are not as reliable as you don’t have all the information about the whole experience the other party might have.

I would suggest you to always contact the networks yourself.

Timeliness/Customer Support

See if they answer your question in a timely manner, this is the most important I believe as when there are problems that araise with your campaign they will take care of it in a timely manner.

Knowledgable

Another thing is that their knowledge of their product, are they knowledgable in what they provide. Having knowledge in their product will help you reach your campaign’s goal faster. When a problem araise are they able to suggest an alternative solutions and find the cause of the problem ASAP?

Product & Services

Do they have the products and services that you are looking for?

Cost

Are they direct with you about the cost? this is important to justify all cost before you start to ensure you will not be over paying or there are no hidden fees.

Access

Are you able to access the system 24/7? This is important that you can make changes to your campaign whenever you need to and not only at specific times or else a lot of money would be wasted during the times where you need to make the change but can’t.

Here are some factors that I would consider before I choose an ad network. There are plenty more, so feel free to comment on the post and list others.

Well let’s start with how SEO can drive free targeted traffic to your website. Well the art of SEO lies in a keyword that you would like the users to reach your site using, and SEO helps you to improve your website’s ranking by increasing the ‘organic’ (natural) search results of your website for that particular keyword. Since the user found your site by searching for a specific keyword, every time users make a keyword search and land on your website you are in fact getting ‘FREE TARGETED TRAFFIC’ to your website.

For example, for AdOnion’s Guaranteed SEO Service we did our SEO based on “Guaranteed SEO Services” so whenever a user searches “Guaranteed SEO Services” our listing will be posted within the top 3 organic search results of Google.com. Let’s do a test. How many of you found us by searching for the keyword “Guaranteed SEO Services?”

Now that you understand how SEO can drive free targeted traffic to your website, let’s move on to how will we do the SEO for your website.

1) After we get your inquiry on our website, we will first let you know if your website and the keyword provided can be done and the rate that it can be done at.

2) We will then review your html code, and provide you with changes to optimize the website so the search engine can find it easily and making sure it meets the search engine guidelines so that your site can be found easily to support our linking.

3) As mentioned this we have our publishers to help with linking so that all linking done are search engine approved giving you results in 45 days.

4) We will watch your site’s movement and do further optimizing on a day to day/weekly basis to ensure that it will gives you the result in 45 days.

So these are basically the steps that we do to achieve your SEO ranking.

Feel free to visit our website for a quote or email me with any questions you may have at annie@adonion.com