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AdOnion

  • A transparent marketplace, putting you in full control.
  • Advertisers ~ pick the SITES you would like to advertise on or through our PACKAGES at competitive rates!
  • Publishers ~ come and join our featured websites and monetize your traffic with us

Grow 70% Online Sales By Applying 3 Proven Techniques

Apr 21st, 2010 by Annie Wong | 0

SUMMARY:

Online Advertising Marketplace has provided incredibly effective to advertisers for gathering targeted audience websites and for generating sales leads. Which is why most advertisers are using Adonion to publish their ads or planning to create the campaigns soon.

This case study provides  some advanced tactics from Adonion advertiser – Weston Mitcham who surfs publisher sites in the marketplace and gets Fortune 500 sales leads.

CHALLENGE:

In August 2009, after a full year of development time, Weston Mitcham was ready to start selling his new CRM software for online marketing.

He didn’t have a big marketing budget to invest in painting advertising; so, he decided to concentrate 100% on Internet marketing. So he studied the Web sites for successful CRM software companies in his product price range, such as Salesforce and Netsuite, and launched sales site based on their tactics.

Weston said, “I tried the kind of informational approach they used. However, I believe it is not enough. I also need to find the targeted audience and buy my product.”

He started to research the online advertising network. Compared to Google Adwords and Yahoo PPC, Weston felt that Adonion was more suitable to him. He considered that he would spend more time to do the keyword research and ad copy. He wanted to see the immediate result. Adonion provided transparent marketplace with higher quality web-content sites and pop under ad format. He only needed to choose the websites which could display his CRM landing page via pop under format. This process really saved Weston more time.

IN ADONION NETWORK:

The success of campaigns running in Adonion network is based in one simple thing – you have to target the right websites.

Within a few weeks, sales got a bit better. But the number of sales was not the one he expected. Weston was not pleased the result. He began to rethink his site strategy. Instead of copying sites that (apparently) successfully sell software, Weston contacted Adonion representative how to improve the sale lead.

Adonion representative studied his landing page and we pointed out three ways in order to improve sale lead:

  1. Add Google Analytics and Adonion ROI code.

Adonion representative noticed that Weston did not add any tracking code (Google Analytics and Adonion ROI code) in his landing page. Tracking the results was probably the most important key to being a successful advertiser in Adonion. The advertiser needed to eliminate the publisher sites that were costing money but weren’t resulting in any sales.

Adonion representative recommended Weston to add the Google Analytics to the landing page. Since Google Analytics could check time that the visitors stayed. Notice that 0 second in Google Analytics might not mean the visitors who did not stay on the website. The Time on Page for page A was calculated by subtracting the page A timestamp from the page B timestamp. If you noticed all visits from one publisher site which is in 0, this mean the visitors not interested to the landing page. The advertisers could opt out this publisher website.

Adonion ROI code was the important index to see whether the traffic could generate lead or not. It was usually added at “Thank you” page or the page after the visitors had taken any action.

  1. Add “Action” button

Action button can encourage visitors to sign up or download something. This  is one of the most important component of the landing page. Obviously, the landing page from Weston was lack of this “call to action” button to urge the visitors and buy a CRM software.

  1. Create A/B testing

A/B testing or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. We noticed that the landing page from Weston provided more information how his CRM software worked. Sometimes this kind of campaign could not catch the visitor notice. So we recommended Weston to setup one more campaign with the landing page which had more images with few words.

RESULTS

Within 1 week of the landing page update, Weston online sales rose 70%. Aside from higher sales, the inquiry also increased 120%. Despite the global economy recession, Weston said, “I make the right discussion to advertise in Adonion.” So far, he’s made few thousands of dollars.

In addition, Weston learnt one important thing – use web analytics report for improving site performance. Right now, Weston did not only sit back and wait for sales to pour in. Instead, he monitored both Google Analytics Report and Adonion ROI Report. If there were some websites which only spent without generating any action, he would opt out these sites.

Third, Weston checked Adonion Site Directory (http://www.adonion.com/market/offer/zones) daily. When there were more than 100 new sites listing in site directory, he made sure he did not miss any websites which could generate sales to his business.

Next, Weston has big plan to implement more feature in CRM software within the month, as well as continuing to monitor his campaign for maximum sales conversion.

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The Popunder Powerful Solution for Advertisers

Apr 13th, 2010 by lorne | 0

Popunders are the ads that popup behind the browser being accessed. It is non-intrusive and always is there waiting to be viewed. There is no click needed. Once a site is accessed that contains a popunder, it will pop in the backgroundbehind the browser being used. Since it is non-intrusive, it does
not frustrate the user by blocking their content. Once the initial browser that contained the popup is closed, it will be viewed by the user to provoke some type of action or it can be closed, but your branded site would have already been positioned in their mind for a later date.

Popunder Image

Popunders are generally more expensive than graphical banner ads, but their success rate is 13 times more effective than banner ads according to Mark Glaser on OJR: The Online Journalism Review. Popunders are quiet, stealthy and effective.

Here are some tips when deciding to create a popunder ad or if you will be using your website as a popunder:

  • Use a catchy, powerful
    headline
  • Make the headline bigger than the rest
    of the text
  • Embed major benefits within the
    headline
  • Use an incentive to boost the
    response
  • Make sure the message is to the point
    and short
  • Request visitors to take some type of
    action

By and large, popunders are very effective and achieve the task set out to be accomplished. It is no wonder why they are so popular.


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Alternative to Yahoo! Publisher Network

Apr 8th, 2010 by Annie Wong | 0

In light of Yahoo’s recent announcement to close the Yahoo! Publisher Network, we are delighted to invite you to join a truly transparent advertising network, AdOnion. In addition to offering you similar aspects of Yahoo! Publisher services, we provide open access to advertisers through our marketplace.

At AdOnion, we value transparency as a means to maximize the benefits of both publishers and advertisers. We believe there is no better judge of content relevance than the publisher themselves, and so therefore, our Marketplace gives you full control over the context as well as content of advertisements. You pick your advertisers. We offer an extensive range of advertisement formats as well as cost matrix to suit your needs. You name your price.

Publishers can continue to work with their existing ad networks through AdGration, our built in advertisement management system. You have freedom. Join more than 15,000 sites including Friendster, MSN and 123Greetings that use AdOnion to monetize their website.

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Why use an AdOnion Advertising Package?

Apr 8th, 2010 by lorne | 0

AdOnion is an advertising network that is transparent for all advertisers and publishers. This means that there is no blind targeting of sites. You know where your money is going and can maximize the use of converting sites or pause other underperforming ones.

Advertisers gain from the benefit of having advertising packages by the ease of use of the account setup that takes about 1-2 minutes. Having an advertising package also means that you save time in choosing sites, even though you can visit the site directory and choose other sites that are suitable for your campaign at a later point in time.

In addition, advertising packages allow for immediate traffic to be started once it is activated by an Account Manager at AdOnion. The use of a package, adds multiple sites opted-in within the program, to be added at a moment’s notice resulting in more traffic immediately.

Below is a list of the packages offered by AdOnion (you can click on it to find out more information):

AdOnion Packages example

So to sum it up, advertising packages are very useful and can be used in  conjunction with targeting specific sites and ad zones in an ad campaign for the following reasons:

  • It is transparent
  • It is easy to setup
  • It is convenient – Saves Time
  • Gets immediate traffic

An advertising package supplemented by targeting specific sites and ad zones is a sure way of getting that traffic you are looking for and getting the conversions you want.


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AdOnion is back to work!

Apr 5th, 2010 by Annie Wong | 0

Hi All,

Hope all of you had a wonderful long Easter weekend and hope everyone is enjoying their Easter Monday. AdOnion is back to work now, and all your inquiries will be answered within today.

Thanks!
AdOnion Team

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Publisher Opportunity!

Apr 1st, 2010 by lorne | 0

Getting impressions are important for publishers since advertisers are looking for the better rate and impressions that publishers have to offer. Publishers attempt to monetize their site by placing ads such as text, graphical banners, popunders and interstitials. But what if your impressions have slowed down and the revenue from your site is not like it used to be? So what to do now? You need impressions fast to help you and advertisers earn money. Yes you can use twitter and facebook but that means it may take some time creating a fan page and building your twitter followers. The easiest and fastest way would be to advertise using a network whether it be AdOnion, Google or Clicksor.

At AdOnion not only do you know where your ad is targeted, but you can also pause sites that are underperforming and increase the funds spent on those sites that are performing. Publishers can use AdOnion’s advertiser services to increase the impressions on their site and increase their overall potential revenue. For example, using a graphical banner will cost you $0.20 CPM. Let’s say your daily budget is $2. That is for 10,000 views. Then let’s say 10% of the people click on your ad and your site pops up. That’s 1000 clicks. Having popunders in ‘package A’ they are $4 CPM.

Popunder Example

This means that for popunders only, you would have made $4 from the 1000 clicks to view your site. Plus on your site you will have other ads such as text, graphical banners and interstitials. This means you will more than double your money and make the increased returns you always wanted from your site.

This not only helps you, but also advertisers as they would have advertised on your site and are looking for more traffic and conversions. Overall, this is not only good for publishers to increase their impressions and revenue, but it is also good for advertisers too. For advertisers, they will benefit by having increased traffic and more exposure of their offers to be promoted online resulting in better conversions.


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Happy Easter Everyone!

Apr 1st, 2010 by lorne | 0

From everyone at AdOnion, we would like to wish all our clients and  followers a safe and happy holiday! Have a great long weekend. April 2, 2010 is Good Friday and a holiday here in Canada, as such we will not be open on that day but will resume operations on April 5, 2010. Please also note that any campaigns to be activated must be done so by Wednesday 31, 2010. AdOnion campaigns will not be activated on Thursday April 1, 2010. Have a pleasant weekend and we wish all our clients success.

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AdOnion Introduces Premium Publisher Site Radio-Electronics.com

Mar 30th, 2010 by Annie Wong | 0

AdOnion would like to announce Radio Electronics has joined AdOnion as a publisher.

Radio Electronics is one of the leading industry resources for the electronics and telecommunications industries specifically targeted at electronic engineers. There are over  76,000 unique visitors per month who spend close to 2 minutes on the site. The audiences comprise of mainly males in the age of 45-54 all with a  college/university education.

The site provides banner advertising space for 468×60 and 160×600 graphical banners. Advertisements that will do well on this site would be electronics and telecommunications focused and advertisements for companies who are looking to brand within the older male audiences.

If you are interested in advertising on Radio Electronics please visit http://www.adonion.com/market/offer/site/id/11275. Or if you have other ad formats that you would like to advertise on the site you can email annie@adonion.com.

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AdGration Report Now Available!

Mar 25th, 2010 by Annie Wong | 1

To all publishers,

As AdGration has been released long so long ago, we’ve already made an update so as a publishers it can saves you more time. We’ve implemented reports for AdGration so that you don’t have to login to every system and use your AdOnion account to check everything you need. As a result, you will be able to use AdOnion’s AdGration as an ad zone management system for your ad zone.

It will allow you to see under AdOnion’s Report (Report => AdGration Report) the number of impressions sent to each feed that you have implemented.

The report will also show you the stats according to the countries you targeted the tags for so you have a better idea of how you can monetize your ad zones to it’s fullest.

AdGration Report

If you feel that there are more things that can be added to help you as a publisher to monetize your website and specific ad zone feel free to let me know via email annie@adonion.com or the blog comment below.

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A little about ‘Creative’

Mar 23rd, 2010 by lorne | 0

Creative is anything that we use to promote an offer such as text, graphics, popunders or interstitials. Once the creative has been uploaded onto  AdOnion, always make sure that it is working correctly. Popunders and interstitials require a URL as their creative to direct a user to an ad. Graphical banners can byuploaded and the URL attached, or the html code can be uploaded as well. As for text, you would enter the title, two lines of ad and then the URL.

If you are now starting off using creative’s, then it is quite good to have a few to test to find out which one(s) are the most effective and convert better for you. Creative’s carry weights once uploaded. The higher the weight on a
creative, then the more often it will appear in comparison to another creative of the same format or size. The weights of similar creative’s must add up to a total of 100. For example, having 5 creative with equal weighting would mean a weight of 20 for each creative.

Graphical Banner Upload example.

To add a new creative to the set of creatives, simply click ‘add new’ and follow the instructions. Whereas to remove them, simply select the ones to remove by checking the box on the left hand side and then click ‘update.’ Remember that the creative is your key to grabbing a user and converting them to a sale, so it does take some work and testing to ensure that the
right creative yields the right results.

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