AdOnion

From everyone at AdOnion, we would like to wish all our clients and  followers a safe and happy holiday! Have a great long weekend. April 2, 2010 is Good Friday and a holiday here in Canada, as such we will not be open on that day but will resume operations on April 5, 2010. Please also note that any campaigns to be activated must be done so by Wednesday 31, 2010. AdOnion campaigns will not be activated on Thursday April 1, 2010. Have a pleasant weekend and we wish all our clients success.

AdOnion would like to announce Radio Electronics has joined AdOnion as a publisher.

Radio Electronics is one of the leading industry resources for the electronics and telecommunications industries specifically targeted at electronic engineers. There are over  76,000 unique visitors per month who spend close to 2 minutes on the site. The audiences comprise of mainly males in the age of 45-54 all with a  college/university education.

The site provides banner advertising space for 468×60 and 160×600 graphical banners. Advertisements that will do well on this site would be electronics and telecommunications focused and advertisements for companies who are looking to brand within the older male audiences.

If you are interested in advertising on Radio Electronics please visit http://www.adonion.com/market/offer/site/id/11275. Or if you have other ad formats that you would like to advertise on the site you can email annie@adonion.com.

To all publishers,

As AdGration has been released long so long ago, we’ve already made an update so as a publishers it can saves you more time. We’ve implemented reports for AdGration so that you don’t have to login to every system and use your AdOnion account to check everything you need. As a result, you will be able to use AdOnion’s AdGration as an ad zone management system for your ad zone.

It will allow you to see under AdOnion’s Report (Report => AdGration Report) the number of impressions sent to each feed that you have implemented.

The report will also show you the stats according to the countries you targeted the tags for so you have a better idea of how you can monetize your ad zones to it’s fullest.

If you feel that there are more things that can be added to help you as a publisher to monetize your website and specific ad zone feel free to let me know via email annie@adonion.com or the blog comment below.

Creative is anything that we use to promote an offer such as text, graphics, popunders or interstitials. Once the creative has been uploaded onto  AdOnion, always make sure that it is working correctly. Popunders and interstitials require a URL as their creative to direct a user to an ad. Graphical banners can byuploaded and the URL attached, or the html code can be uploaded as well. As for text, you would enter the title, two lines of ad and then the URL.

If you are now starting off using creative’s, then it is quite good to have a few to test to find out which one(s) are the most effective and convert better for you. Creative’s carry weights once uploaded. The higher the weight on a
creative, then the more often it will appear in comparison to another creative of the same format or size. The weights of similar creative’s must add up to a total of 100. For example, having 5 creative with equal weighting would mean a weight of 20 for each creative.

To add a new creative to the set of creatives, simply click ‘add new’ and follow the instructions. Whereas to remove them, simply select the ones to remove by checking the box on the left hand side and then click ‘update.’ Remember that the creative is your key to grabbing a user and converting them to a sale, so it does take some work and testing to ensure that the
right creative yields the right results.

Bigbruin.com is a premiere outlet for news, reviews, articles, and interviews focused on the latest and greatest in personal computing, consumer electronics, and related technology fields.

According to Google Ad Planner, there are > 31,000 unique US audiences which the average time spent on site is > 2 minutes. The demographics consist of 81% male in the age group of 35 to 54. All of their audiences have some kind of college and 57% of the household income is between $75,000 to $99,999. The top 10 countries visiting the site are (in order): US, UK, Canada, Australia, Netherlands, Germany, France, Brazil, Italy, and India.

They currently have a 728×90 graphical banner for sale for the rate of $3 cpm. And a 125×125 graphical banner for $1.25 cpm. Bigbruin.com also have other graphical banner sizes available for their availability feel free to contact AdOnion. Usually for advertisements related to computer hardware, notebook, netbook, desktops, or consumer electronics is a good fit with these sites.

If you are interested in advertising on Big Bruin you can visit http://adonion.com/market/offer/site/id/8411. Or if you have other ad formats that you would like to advertise on the site you can email annie@adonion.com or contact us through http://adonion.com/contact for more information.

Please be aware when enter rates for the merchant directory or site directory listing. Rates come in CPC (cost per click), CPM (cost per impression), CPI (cost per interstitial) and CPV (cost per view). On our system, CPC and CPM is used interchangeably for text and graphical banners, while CPI is used for interstitials and CPV for popunders.

For CPC if you enter a rate of $0.10 then this means that you are willing to transact with ten cents per click. CPM rates mean that you are willing to pay a specified amount per 1000 impressions. For example, a CPM rate of $1 means that you will pay $1 for every 1000 impressions of an ad.

For CPI and CPV, be very careful when entering your rates. For example, take whatever you would like to make and divide it by 1000. So if you want to receive or are willing to pay $2.75 for 1000 interstitials or views then you would enter $0.00275 ($2.75/1000). This will give you the CPI or CPV rate you are willing to accept or charge. If you simply enter $2.75 instead of $0.00275, then you are charging or accepting a rate of $2750 for every 1000 interstitials or views.

As a publisher or advertiser, it is your responsibility to ensure that the rate offered or willing to receive is exactly what you want. After all, no one will pay $2750 for 1000 interstitials or views. Please be mindful that the correct rate will also play a factor in accepting and rejecting offers between publishers and advertisers.

For further clarification, feel free to contact us.

Regards,

AdOnion Team.

AdOnion is excited announce the newly established partnership with Uploading.com to all advertisers.

Uploading.com company - http://www.uploading.com is a file hosting service that allows users to upload their files to our servers and share links to these files on the web.

According to Google Analytics, there are more than 1,100,000 visits on our site daily, and the amount of traffic is growing every day. 80% per cent of visitors are the result of referring sites. 2% come from search engines, mostly with keywords: upload files, file upload, etc. Average time on the site is 4 minutes. Top countries are: USA, Brazil, France, Germany, Russia, Poland, Turkey, Spain, Italy, UK, Portugal, Mexico, Canada and Japan.

The site’s demographics according to Google’s Ad Planner are 74% male and 26% female, the dominant age group is from 25 – 34.

We have 4 banner spots on 2 download pages: 728×90 (2) and 300×250 (2) – flash and gif banners are accepted. We use popups on download pages – full size consoles or any HPAs/FPAs are possible as well as interstitial ads. Practically every visitor to our site sees the page with ads, though there are no advertisements on the first page. Thus in general amount of impressions on the site is five times more than amount of visits.

At the moment we are trying to use some new ad types for our site – interstitial ads for example or full page ads that can be displayed to customers for some time. Also we would like to find out the best rates for USA, Canada, Australia and Europe countries as well as find new opportunities for fast developing Latam and Asia regions.

Ads that is well suited for Uploading.com would be in the categories of Intelligence ads, ads with fun short games and generally well suited for branding campaigns as they have a good reach of audiences.

If you would like to advertise on Uploading.com, please send an email to annie@adonion.com for more information.

To all advertisers, we would like to inform you that AdOnion currently offer a special package on a regular basis. This month’s deal is for full page popunder targeted to all countries at the rate of $2.50 cpm.

This will be a limited time offer so don’t miss out on this great opportunity.

You can find this deal at http://adonion.com/market/offer/packagetype.