AdOnion » ad format

A little about ‘Creative’

lorne — Tue, 23 Mar 2010 21:35:24 +0000

Creative is anything that we use to promote an offer such as text, graphics, popunders or interstitials. Once the creative has been uploaded onto AdOnion, always make sure that it is working correctly. Popunders and interstitials require a URL as their creative to direct a user to an ad. Graphical banners can byuploaded and the URL attached, or the html code can be uploaded as well. As for text, you would enter the title, two lines of ad and then the URL.

If you are now starting off using creative’s, then it is quite good to have a few to test to find out which one(s) are the most effective and convert better for you. Creative’s carry weights once uploaded. The higher the weight on a
creative, then the more often it will appear in comparison to another creative of the same format or size. The weights of similar creative’s must add up to a total of 100. For example, having 5 creative with equal weighting would mean a weight of 20 for each creative.

To add a new creative to the set of creatives, simply click ‘add new’ and follow the instructions. Whereas to remove them, simply select the ones to remove by checking the box on the left hand side and then click ‘update.’ Remember that the creative is your key to grabbing a user and converting them to a sale, so it does take some work and testing to ensure that the
right creative yields the right results.

Publisher: Monetizing Your Traffic By…

Annie Wong — Tue, 09 Jun 2009 17:31:05 +0000

After last week’s tips on how to use AdOnion’s system to obtain the most, this week we will be providing tips on other ways that you can utilize to increase your revenue.

Varieties of Ad Formats

It’s always good to provide advertisers with more choices, same as in the real world the more the merrier. As there are many advertisers making searches in our marketplace on a daily basis and as there are thousands of sites, advertisers usually refined their search by ad formats. In order to be seen and appeal to advertisers you would first need to land on the search results page, and the easiest thing you can do is add a variety of ad formats to your ad zone list. Providing the choices doesn’t mean that you have to crowd your website with ads, as this is usually not an effective method as most of the time you will find that advertisers will block you or our publisher team will suspend you. You can simply play around with the ad zone and take off some zone until the advertiser’s ads has been completed.

Revising Your Rates

You can also try revising your ad zone rates from time to time. Try different rates, sometimes maybe there are potential advertisers but because they may not be able to afford your rates they did not start a campaign with you. You can also contact your account manager and notify them of new updates and suggestions about your site.

Obtain More Traffic To Your Website

You will always know which countries and ad format is working well for you by checking your earning reports for the specific ad zone. You can then try increasing your website’s traffic volume for the specific countries by doing some social networking, and advertising to these countries to increase your traffic volume and in turn increase your revenue.

There may be a few more tips, if you are a publisher and you found other ways in effectively monetizing your website you can leave a comment so other publishers can also benefit.

Wrapping Up The Basics To Advertising

Annie Wong — Tue, 05 May 2009 18:41:54 +0000

Well in the past few weeks, we’ve been concentrating on the advertiser side of things. I hope this posts have helped you in recognizing the importance of your website and your marketing goals and how to achieve them. I would like to recap the post here for easy access for advertisers, for those of you might be following along you might noticed that I’ve added some posts from the past onto the list as I see that they do fit well.

With this post wrapping up the advertiser side of advertising, next week we will take a look at the publisher side of things. Although they are very similiar to advertisers but the angle completely changes, so stay tune!

Advertiser’s Stats To Improving Your Publisher’s Earnings

Annie Wong — Tue, 04 Nov 2008 15:39:05 +0000

As I get questions from publishers on a daily basis asking what type of ads should I placed on my website and which ad format earns more money, we have included stats in our system to inform our publishers about the campaigns our advertisers are setting up. Now you can see the information yourself and judge what kind of ad format you should use for your website.

This information is available when you go to the ‘Create Zone’ page, and the graph is shown on top of the page providing you with the information before you start creating your ad zone. The graph will be able to tell you the percentage of campaigns that make are active and their ad format, and you from the graph you will have an idea of what ad format is needed to help you earn more money for your website.

In addition, if you decide to choose graphical banners we have another graph telling which graphical banner size is in demand.