As you know, the holiday season is just around the corner, and as smart Advertisers, you know it’s time to pull all the stops and prepare for the rush of holiday shoppers. This year, more than ever, you will need to start your promotions early. And start them online.

According to Compete Inc.’s survey, almost two thirds of respondents had already begun their holiday shopping and 14% had already made more than half of their intended purchases. Online spending has also increased, as shoppers spend on average $185 online, up 30% from the 2 weeks leading up to the beginning of November.

Original Post: Holiday shoppers spending more online than in-store. (http://www.bizreport.com/2010/11/holiday-shoppers-spending-more-online-than-in-store.html)

With the holiday shoppers doing their shopping earlier and online, you as an Advertiser have to make sure not to fall behind. You will need to promote your campaigns to as many visitors that are interested in your holiday specials as you can. But where would you get a large amount of targeted visitors in the shortest amount of time?

AdOnion helps you take advantage of the holiday rush by increasing the number of relevant visitors for your promotions. Simply go on our site today to find the right package and suitable channels that you want to promote your offers.

The holidays are almost here, and time is running out. Have you started preparing for your holiday promotions?

Best Regards,

AdOnion Advertiser Team

Hi,

Thank you for choosing Adonion. Our transparent marketplace remains to be one of the most effective ways for advertisers such as yourself to promote and brand your business.

With a simple easy to set up campaign, you can reach up to 70 million users across 15,000 content rich media websites.

New Feature

We have recently created a new feature which allows advertisers to search for publisher websites based on rates and ranges. This will help you target specific sites while controlling your budget. Select the sites you want to target with the price you want to pay.

To access this new feature, please login to your Adonion Advertiser Account.

If you have any questions or concerns, feel free to reply to us by email or contact us directly.

Grow Your Business Today With Our Transparent Targeting Solutions

Login – to your advertiser account now

http://track.visitorpath.com/campaign/index-id-85.html

Sign up – for a new advertiser account

http://track.visitorpath.com/campaign/index-id-86.html

Thank you for choosing Adonion.com!

Best regards,

The Adonion Sales Team

sales@adonion.com

Popunders are the ads that popup behind the browser being accessed. It is non-intrusive and always is there waiting to be viewed. There is no click needed. Once a site is accessed that contains a popunder, it will pop in the backgroundbehind the browser being used. Since it is non-intrusive, it does
not frustrate the user by blocking their content. Once the initial browser that contained the popup is closed, it will be viewed by the user to provoke some type of action or it can be closed, but your branded site would have already been positioned in their mind for a later date.

Popunders are generally more expensive than graphical banner ads, but their success rate is 13 times more effective than banner ads according to Mark Glaser on OJR: The Online Journalism Review. Popunders are quiet, stealthy and effective.

Here are some tips when deciding to create a popunder ad or if you will be using your website as a popunder:

• Use a catchy, powerful
  headline
• Make the headline bigger than the rest
  of the text
• Embed major benefits within the
  headline
• Use an incentive to boost the
  response
• Make sure the message is to the point
  and short
• Request visitors to take some type of
  action

By and large, popunders are very effective and achieve the task set out to be accomplished. It is no wonder why they are so popular.

AdOnion is an advertising network that is transparent for all advertisers and publishers. This means that there is no blind targeting of sites. You know where your money is going and can maximize the use of converting sites or pause other underperforming ones.

Advertisers gain from the benefit of having advertising packages by the ease of use of the account setup that takes about 1-2 minutes. Having an advertising package also means that you save time in choosing sites, even though you can visit the site directory and choose other sites that are suitable for your campaign at a later point in time.

In addition, advertising packages allow for immediate traffic to be started once it is activated by an Account Manager at AdOnion. The use of a package, adds multiple sites opted-in within the program, to be added at a moment’s notice resulting in more traffic immediately.

Below is a list of the packages offered by AdOnion (you can click on it to find out more information):

So to sum it up, advertising packages are very useful and can be used in  conjunction with targeting specific sites and ad zones in an ad campaign for the following reasons:

• It is transparent
• It is easy to setup
• It is convenient – Saves Time
• Gets immediate traffic

An advertising package supplemented by targeting specific sites and ad zones is a sure way of getting that traffic you are looking for and getting the conversions you want.

If you are now starting off using creative’s, then it is quite good to have a few to test to find out which one(s) are the most effective and convert better for you. Creative’s carry weights once uploaded. The higher the weight on a
creative, then the more often it will appear in comparison to another creative of the same format or size. The weights of similar creative’s must add up to a total of 100. For example, having 5 creative with equal weighting would mean a weight of 20 for each creative.

To add a new creative to the set of creatives, simply click ‘add new’ and follow the instructions. Whereas to remove them, simply select the ones to remove by checking the box on the left hand side and then click ‘update.’ Remember that the creative is your key to grabbing a user and converting them to a sale, so it does take some work and testing to ensure that the
right creative yields the right results.

Here are some things you might want to think about when planning for your campaign:

• Be more flexible and think positive: I know that thinking positive maybe hard during the rough times as you have budget to reach, but thinking positive will help relieve stress and help you think and plan better. Step back, put yourself in different roles, such as your consumers and your company and see what have been overlooked during the good times. At this stage it is equally important to be flexible and open to all options and evaluate all options that can help your marketing goals.

AdOnion’s Tip for Advertisers: If  you need any help, you can always contact a network representative and ask if they have any new features rolling out. Or ask them about your marketing goals and see if they have some suggestions for you to carry out the plan that you may have overlook. At AdOnion we provide a variety of ways that you can contact us by using our contact form, email or live support.

• Planning/Setting your marketing goals: When planning marketing goals, many people will use the SMART approach which stands for S = Specific, M = Measureable, A = Attainable, R = Realistic, and T = Timely. Your marketing goals should have the following elements in order for you to come up with a plan, execute it and evaluate it accordingly.

AdOnion’s Tip for Advertisers: During the rough times your SMART goal setting would need to be tailor so it meets the economic situation today and not last quarter or last year. It is important to know how your industry is performing overall, how your competitors are doing and your own company’s performance in the last quarter and how it has changed and most importantly your or the economy’s anticipation of this current/next quarter. Remember your goal should be realistic to today’s economy and not last year. Setting a realistic goal will also provide employees motivation as they see that the company is reaching their goal and knowing that your company have a plan waiting to be executed and not sitting there and waiting.

• Designing your ad copy/creative: When you design the ad copy keep in mind that now everyone is on a tight budget, so use words that provide incentives such as free, you save $20, now only $1.99, limited time offer, buy 1 get 1 free, buy now and receive a free copy of a book etc. These words will appeal to all users who are surfing around the Internet looking for deals or not, they see these words and you’ll attract them to your site.

AdOnion’s Tip for Advertisers: When setting up a campaign is it always important to test with more than 1 creative, you should have several creatives with unique tracking to determine what works for you. It is very common to test, as the audiences for one network are usually different compared to another network so one ad copy will not work for everyone or every network.

In addition, when creating your ad copy make sure you tell the user what is it that you want them to do, whether it’s purchase, subscribe/sign up etc. A lot of creatives don’t tell the users what they are looking for, you only have a few seconds to tell the users what you are looking for before they move on. Make your ‘action items’ apparent to the users.

• Communication: It is important to establish good communication with your ad network, as it will help your campaign tremendously. Communicating clearly with your account representative about your marketing goal, how the campaign is performing, and what needs to be improve or what is done right at every stage of the campaign will help make your campaign more effective.

AdOnion’s Tip for Advertisers: At AdOnion we encourage a culture of communication, we believe that in order to provide you with what you are looking for we need your feedback no matter if it’s good or especially the bad ones. For us to be able to improve we will need to know where we can improve, sometime we may overlook factors which are important to you.  We offer different modes of communication such as our contact form, email or live support.

• Putting your ad copy to work: With an attractive ad copy now on hand, it is time to test the creative. I know right now testing doesn’t seem to sound right as advertisers are looking right away for conversions. But unless you work on a CPA basis all the other networks will require some testing before you know if it is the right fit. There are a of things you can look for when doing testing with an ad network in order to get the most result.  You can look for cost per click (CPC) options, so you are only paying when someone actually express interest in your offer by clicking on it and landing on your landing page. You can also narrow the campaign targeting to a specific geo-graphical region, keywords, and categories so you are reaching your targeted audiences.

AdOnion’s Tip for Advertisers: At AdOnion we offer CPC packages for both text and graphical banners at a fixed rate of $0.04 per click. We offer our advertisers to geo-targeting, broad keywords and categories match, daily spending caps, and a frequency cap up to 7 days. We also offer other campaigns on a fixed rate such as for graphical banners the fixed rate is $0.20 per thousand impressions, popunder with a fixed rate of $0.0025 per visit, and interstitial with a fixed rate of $0.0045 per interstitial. You can review our packages here.

• Know where your ads are displayed: With the rising demand of advertisers, many of the networks are able to provide a list (some may provide you with a partial list, just ask your account representative) of where your ads are displayed. Make use of these information, these are key information that can help with executing an effective campaign.

AdOnion’s Tip for Advertisers: At AdOnion we know the importance of providing you with all the necessary information to helping you make your campaign to succeed. Therefore, we do offer advertisers with full transparency, we have an advertiser marketplace with a list of publishers in our network so advertisers can purchase the ad zone on the specific website only providing you with more control over the campaign. You are also getting a more cost effective campaign as you are only displaying ads on websites that are highly targeted to your offer. To visit our marketplace, you can go here. In addition, if you want to advertise via our packages you are provided with a site list and you can block any sites at anytime. You can always contact us or email me and let me know what you are looking for and I can gather some websites for you to review.

• Monitoring/Optimizing the campaign: Once the campaign is up and running it is also important to monitor the camaign for their performances and optimize the campaign so that it is performing more effectively and increasing your ROI. You can use tools such as frequency caps or IP caps, daily limit, time parting, pixel codes or ROI codes to help optimizing the campaign.

AdOnion’s Tip for Advertisers: AdOnion provides advertisers with a variety of tools to help monitor and optimize the camaigns. We provide advertisers with a frequency cap of up to 7 days which means that within the 7 days no same IP will view your ads more than once, daily limit to help you control your spending, and reports. We provide you with a general report telling you about the impressions/click/spending per day and a site report with more information such as impressions/click/spending per site and the amount of conversions if pixel codes are used. We also provide the ROI codes for advertisers to place on their keypage(s) to monitor the page views, leads, sign ups and purchase, form these key indicators we are able to optimize your campaign according for a performing campaign which reaches your ROI code.

Well this concludes some of the tips I have for all the advertisers, this may sound familiar but a lot of people may forget a few steps or overlook a step. I hope that this post will be able to help you in achieving a successful campaign in this economic situation.

Wish you all a prosperous 2010!

I would like to notify all advertisers that there will be no more tolerance for problem campaigns (which includes re-direction, looping, malwares etc). From the end of November our quality control team has reviewed all the campaigns and have suspended all the problem campaigns. From now on if we get another publisher complaints about a advertiser’s campaign it will mean automatic suspension of the campaign and there will be no refund of the unused funds as a result in violations of the terms and agreements.

In the past 2 weeks there hasn’t been complaints by our publishers and we are proud of this and we will sustain this. For publishers I hope that you will be able to support us on this action and report any ads you feel will harm others.

If you have any questions feel free to contact e at annie@adonion.com.

For more information on how to set up your creatives in the merchant’s directory, please watch the video below:

Please contact your account manager if you have further questions.

For advertisers, the ‘How It Works’ pages include how to run an advertising campaign with AdOnion through our packages or through our transparent marketplace. To learn more feel free to click here.

For publishers, the ‘How It Works’ pages include how our Merchant Directory work where publishers can send request to our advertisers to run their ads on your site. There are also some tips on where to place the ad codes for best results. For more information you can review them here.