AdOnion » Increase Traffic

Why use an AdOnion Advertising Package?

lorne — Thu, 08 Apr 2010 15:12:59 +0000

AdOnion is an advertising network that is transparent for all advertisers and publishers. This means that there is no blind targeting of sites. You know where your money is going and can maximize the use of converting sites or pause other underperforming ones.

Advertisers gain from the benefit of having advertising packages by the ease of use of the account setup that takes about 1-2 minutes. Having an advertising package also means that you save time in choosing sites, even though you can visit the site directory and choose other sites that are suitable for your campaign at a later point in time.

In addition, advertising packages allow for immediate traffic to be started once it is activated by an Account Manager at AdOnion. The use of a package, adds multiple sites opted-in within the program, to be added at a moment’s notice resulting in more traffic immediately.

Below is a list of the packages offered by AdOnion (you can click on it to find out more information):

So to sum it up, advertising packages are very useful and can be used in conjunction with targeting specific sites and ad zones in an ad campaign for the following reasons:

It is transparent
It is easy to setup
It is convenient – Saves Time
Gets immediate traffic

An advertising package supplemented by targeting specific sites and ad zones is a sure way of getting that traffic you are looking for and getting the conversions you want.

Publisher Opportunity!

lorne — Thu, 01 Apr 2010 15:33:44 +0000

Getting impressions are important for publishers since advertisers are looking for the better rate and impressions that publishers have to offer. Publishers attempt to monetize their site by placing ads such as text, graphical banners, popunders and interstitials. But what if your impressions have slowed down and the revenue from your site is not like it used to be? So what to do now? You need impressions fast to help you and advertisers earn money. Yes you can use twitter and facebook but that means it may take some time creating a fan page and building your twitter followers. The easiest and fastest way would be to advertise using a network whether it be AdOnion, Google or Clicksor.

At AdOnion not only do you know where your ad is targeted, but you can also pause sites that are underperforming and increase the funds spent on those sites that are performing. Publishers can use AdOnion’s advertiser services to increase the impressions on their site and increase their overall potential revenue. For example, using a graphical banner will cost you $0.20 CPM. Let’s say your daily budget is $2. That is for 10,000 views. Then let’s say 10% of the people click on your ad and your site pops up. That’s 1000 clicks. Having popunders in ‘package A’ they are $4 CPM.

This means that for popunders only, you would have made $4 from the 1000 clicks to view your site. Plus on your site you will have other ads such as text, graphical banners and interstitials. This means you will more than double your money and make the increased returns you always wanted from your site.

This not only helps you, but also advertisers as they would have advertised on your site and are looking for more traffic and conversions. Overall, this is not only good for publishers to increase their impressions and revenue, but it is also good for advertisers too. For advertisers, they will benefit by having increased traffic and more exposure of their offers to be promoted online resulting in better conversions.

AdOnion’s Traffic Increased

Annie Wong — Wed, 11 Nov 2009 16:50:48 +0000

Here’s some happy news to warm you up from the cold weather outside. On November 5th, we have sent out invitations to invite publishers to come on board as we always hear feedbacks from advertisers that they would like to obtain more traffic. After the invitations has gotten out there were massive responses and sign ups, and I would like to thank you everyone who has signed up as a result. The happy news is that we are able to fulfil most of the traffic needs for our advertisers who are looking for mainly US, UK and Canadian traffic. The overall network has increased over 85% and the publishers’ earning also increased over 48% which is great.

Our team is in the process of following up with these publishers to help them be more familiar with AdOnion. We are also going to send out a site representation form in which we’re hoping to get more information about your website so that we can help you find more advertisers to fill your inventory.

If you have any questions/comments feel free to send an email to annie@adonion.com.

Marketers: Promote And Engage Users From The Increased Traffic From Coupons Sites

Annie Wong — Fri, 21 Nov 2008 22:41:31 +0000

I came across an article called “Cutting Costs With Online Coupon Sites” posted on May 6, 2008 today and although it made sense but I never thought about it this way. Basically the article was about the number of page views on websites that had coupons or deals increased about 38% from March ’07 to May ’08 as the economy is slowing down. I believe since we are in a slower market now this percentage has increased from May.

Here is a direct quote from the article: “User engagement by deal-seekers appears to be ramping up,” says comScore analyst Andrew Lipsman. “As a general rule, something like online coupon site activity would increase as a result of macroeconomic trends.”

After reading the quotes from the article I try to link this all back to marketing. As consumers are engaging in deals and very often as a marketer/advertisers you are always promoting your deals to consumers, so why not market your deals specifically on these sites? In addition, the Holiday Season is fast approaching so there will be another boom of traffic through these sites to find great deals for gifts to love ones so why not engage in the opportunity in increasing your conversions today?

For marketers, if you are interested in engaging in the opportunity you can review the following sites from our marketplace: