Popunders are the ads that popup behind the browser being accessed. It is non-intrusive and always is there waiting to be viewed. There is no click needed. Once a site is accessed that contains a popunder, it will pop in the backgroundbehind the browser being used. Since it is non-intrusive, it does
not frustrate the user by blocking their content. Once the initial browser that contained the popup is closed, it will be viewed by the user to provoke some type of action or it can be closed, but your branded site would have already been positioned in their mind for a later date.

Popunders are generally more expensive than graphical banner ads, but their success rate is 13 times more effective than banner ads according to Mark Glaser on OJR: The Online Journalism Review. Popunders are quiet, stealthy and effective.

Here are some tips when deciding to create a popunder ad or if you will be using your website as a popunder:

• Use a catchy, powerful
  headline
• Make the headline bigger than the rest
  of the text
• Embed major benefits within the
  headline
• Use an incentive to boost the
  response
• Make sure the message is to the point
  and short
• Request visitors to take some type of
  action

By and large, popunders are very effective and achieve the task set out to be accomplished. It is no wonder why they are so popular.

We have also decided to increase the rates for popunders package campaigns by $0.25 cpm across the board. This decision was not easy as they are in demand amongst our advertisers but poses some challenges for us in finding publishers as the rates are low. Therefore with the increased in rates, we hope that we can find more publisher to join the marketplace and help us display the popunders ads.

The system should be ready in the next week or so, if you have some last minute suggestions and feedbacks feel free to email me at annie@adonion.com.

Despite the increase use of social media, websites are continuing to purchase traffic from specific websites or advertising networks. When you purchase traffic you would need to know what ad formats are and cost metrics.

Ad formats are the type of advertising medium you can use to express your message to the users. Here are some of the basic ad formats that are widely used.

Text Banners: Many sites offer text ads, which typically consist of one or two lines of text and a link. Users seem more likely to click on these ads, and when they appear within content rather than at the top of the page in a banner-sized box, they do even better. Sample

Graphical Banners: Similiar to text banners except it uses pictures rather than words. It is up to the advertisers to display what they would like within the graphical space that can they want, including logos and photos, in various sizes. These ads complement the publisher pages esthetically and blend in contextually. Sample

Popunders: When a user visit one of website with popunder advertisements, the popunder will opens up in a new browser window hidden under the user’s current browser. When the user closes their current browser then they will noticed the popunder advertisement making them less intrusive, more acceptable to users and won’t take visitors away from the publisher’s website. Sample

Interstitials: The interstitial ad is displayed before an expected content page and thus attracts a good amount of response as they blend fairly well to the content page. In this manner, they are often annoying and misleading to viewers but provide a good branding opportunity to advertisers. Sample

Expandable Ads: They generally provide a dramatic entrance with eye-grabbing graphics of the advertiser’s message to the publisher page to make users aware of them before settling back to their traditional banner size while enhancing the value of the traditional banner space. If the users would like to view the ad again they can just expand the banner often with just a click. Sample

Now you know what ad formats are, now let’s define cost metrics. Cost metrics are basically the unit price that you (as an advertiser) will be paying.

CPM (Cost Per Thousand Impressions) your ad will be listed within the ad spot that you choose and for every one thousand view you will be charged the stated rate.

CPC (Cost Per Click) only when user click on your ad you will be charged.

CPD (Cost Per Day), your ad will be listed on the specific site (ad spot) that you choose for the whole day.

CPA (Cost Per Action), you will only pay when a specific action you’ve agreed upon have been performed.

First we have to understand how Alexa’s ranking works, your Alexa Ranking this is taken straight out of Alexa’s website: “Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users and data collected from other, diverse sources over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.” Source: Alexa.com

As you can see that Alexa Ranking is measured by the reach and pageviews therefore, in the long run once your SEO improved your Alexa Ranking will automatically improved. SEO helps you to improve your rankings on search engines as many of you already know and probably do it yourself, when you are doing research on the Internet most of the time your first destinations are search engines. A user generally reviews no more then 2 pages of search results therefore it is important to get listed on the first page of the search results in order to be viewed by users. Once your optimization is done you will ranked on the first page and generally will get a massive amount of traffic on a daily basis to your website, as Alexa’s ranking is measured by reach and pageviews your Alexa ranking will definitely improved.

In addition to SEO, another approach is to advertise online on a CPM basis using full page popunders. The reason is that when you advertise via full page popunders the users have already landed on your home page and if they find it interesting they will click on other links on your website to find out more. By starting a full page popunder campaign you are basically increasing your website’s reach and with interested users learning more about your website they are generally providing you with high pageviews.

If you want to learn more about AdOnion’s Guaranteed SEO Service or Popunders Packages starting at $0.0025 per visit fell free to click on the links.

This Week Feature Merchant’s Offer

		SMS Bargains Requirements: Geo-Target: Australia Ad Format: Popunders and Graphical Banners

		Lonely Cheating Wives Requirements: Geo-Target: United States Ad Format: Popunder and Graphical Banners

	This Week Feature Ad Zones:
	Auto Insurance We provide new information about auto insurance. Day Trader Radio Includes weekly podcast, live trader radio streams, real time alerts and much more.