AdOnion » Revenue

Setting Publisher and Advertiser rates

lorne — Wed, 17 Mar 2010 14:50:41 +0000

Please be aware when enter rates for the merchant directory or site directory listing. Rates come in CPC (cost per click), CPM (cost per impression), CPI (cost per interstitial) and CPV (cost per view). On our system, CPC and CPM is used interchangeably for text and graphical banners, while CPI is used for interstitials and CPV for popunders.

For CPC if you enter a rate of $0.10 then this means that you are willing to transact with ten cents per click. CPM rates mean that you are willing to pay a specified amount per 1000 impressions. For example, a CPM rate of $1 means that you will pay $1 for every 1000 impressions of an ad.

For CPI and CPV, be very careful when entering your rates. For example, take whatever you would like to make and divide it by 1000. So if you want to receive or are willing to pay $2.75 for 1000 interstitials or views then you would enter $0.00275 ($2.75/1000). This will give you the CPI or CPV rate you are willing to accept or charge. If you simply enter $2.75 instead of $0.00275, then you are charging or accepting a rate of $2750 for every 1000 interstitials or views.

As a publisher or advertiser, it is your responsibility to ensure that the rate offered or willing to receive is exactly what you want. After all, no one will pay $2750 for 1000 interstitials or views. Please be mindful that the correct rate will also play a factor in accepting and rejecting offers between publishers and advertisers.

For further clarification, feel free to contact us.

Regards,

AdOnion Team.

Using the Merchant’s Directory To Increase Your Earnings

lorne — Thu, 18 Feb 2010 21:07:51 +0000

As a publisher, your intent is to make as much earnings as possible. You simply submit your site for approval and advertisers will contact you and we will place ads on your site as well. As a publisher, you can also take control of the revenue you receive by requesting advertisers to place their ad on your site. By visiting the Merchant Directory, publishers are able to see a listing of advertisers and their offers. The publisher can sort by channel, cost metric or ad format and view the details of a particular campaign. Below is a snapshot of the Merchant Directory:

Once the sorting is done, a publisher can also see the daily limit of campaigns and click to view the details to show the target country, offer price, category and ad type as shown below:

So what is the power of the Merchant Directory?
Publishers have the power and control to view, sort and request ads to be displayed on their site with AdOnion’s Merchant Directory. To view our Merchant Directory, please click here.

Regards,
AdOnion Team

AdOnion Publisher’s Tutorial: How To Register Your Site and Create Ad Zones

Annie Wong — Thu, 19 Nov 2009 18:27:20 +0000

As AdOnion is a transparent advertising network, signing up as a publishers involves more steps. These steps will help you as a publishers to attract more advertisers towards your page within our marketplace.

In order to guide you through the process step-by-step we’ve created a tutorial for publishers to review in which we will show you from the start how to create your ad zone and display our ads on your site to increase your revenue.

Publishers: Increasing Your Earnings For The Holiday Season!

Annie Wong — Wed, 21 Oct 2009 16:18:34 +0000

As the Holiday Seasons are fast approaching, advertisers of AdOnion has start setting up their Holiday’s campaigns. As a publisher you can also earn more revenue from this increase in campaigns by doing the following:

1) If you currently have a CPC ad zones you might want to also add a CPM ad zone. The reason is that advertisers are now looking for traffic to their Holiday campaigns to increase their sales, so many advertisers are willing to work on a CPM basis for banner, thus having both CPC/CPM ad zones will allow your website to display more matched ads.

2) Advertisers are mainly looking for traffic in the UK, US, and Canada, if these countries are the main countries that your audiences come from to visit your website you should add different ad formats to engage in more earnings. Our most popular ad formats are popunders, interstitials, graphical banners then text banners.

3) You can purchase a package campaign with AdOnion. This will help your website to increase your page views in which you will be earning more revenue as you are providing more traffic to our advertisers and displaying larger volumes of ads.

4) Finally, you can always speak with your account manager. Feel free to go on live support, email or contact by phone. Having your account manager review your website can provide you with other ways to increase your earnings that you might of missed and finding solutions specific to your website.

Hope you will enjoy your earnings this Holiday Season!

Publishers: Positioning Your Ads To Increase Your Revenue

Annie Wong — Tue, 26 May 2009 16:20:30 +0000

As a publisher, earning the most revenue from your site is important but how to earn the most from your website is the key. A lot of publishers like to populate their website with ads, usually the publishers will know fairly fast that this method won’t work. Why you may ask? As your website is full of ads it decreases the value to your website’s content and users will find it annoying and leave your site, without visitors to your site you will not increase your revenue. In addition, most network will suspend sites with a large number of ads as it does not provide conversions to their advertisers. As a result carefully layout your ads on your website.

You should always consider your visitors and value of your website content when placing ads. You would need to balance the two in order to successfully earn from your website. Your website needs to be neat and clean, uncluttered and inviting in order for your visitors to stay and find what they want and provide value. When you maintain your visitors they will help you to earn your revenue by looking at ads that interest them. Remember this is something long term, consisting testing would be needed in order to strick the right balance.

Here are some tips that I found that will help you decide where to place your ads effectively:

Blogs:

Source: https://www.google.com/adsense/support/bin/answer.py?answer=43869

Forums:

The most effective ad placement is from the darkest color to the lightest color.

Source: http://www.google.com/images/adsense/en_us/support/forum_en.jpg

Website:

The most effective ad placement is from the darkest color to the lightest color.

Source: https://www.google.com/adsense/support/bin/answer.py?answer=17954

Remember that there’s also popunder and interstitials ad formats that you can utilize on your website as well in addition to these banner ad formats. For popunder and interstitials I would advise 1 popunder and 1 intersitials per user session. These tends to be a bit more intrusive and annoying to your website’s visitors therefore it is best not to over use them on your website.

Publisher: Rates/Pricing Your Ad Zone

Annie Wong — Wed, 20 May 2009 14:52:11 +0000

Last week’s post “What Is A Publisher?”, we breifly talk about what is a publisher and how do we get started. This week I would like to talk about rates and pricing, as this is one of the most important thing for a publisher to consider when joining an ad network.

AdOnion’s payout is on a 65% revenue share given to publishers. Our payment schedule is on a net 15 basis via Check or PayPal over the minimum of $50.

We have run of networks (RON) ads available just like other networks. At the moment we are looking for mainly US websites that are willing to implement popunder on their webpage as the demand is quite high at the moment.

In addition as AdOnion is an advertising marketplace we provide you with more opportunities to earn more. AdOnion allows you as the publisher to also set your own desire rates. This rate is the rate that an advertiser will pay if he decides to advertise only on your ad zone through our marketplace. There is often a confusion of the setting up of this upon creating the ad zone, let me show you graphically how this works.

After you create your site, you are asked to create your ad zone. Upon creating your ad zone there is an area highlighted in red below for you to input your rates. Many people ask what is that and this is the rate that you can set for your ad zone so advertisers will know how much it is to advertise solely with you in the ad zone. Many people ask I don’t know what rates should I input so what should I do? Most of the time I’ll ask the publisher to review similar sites in our marketplace and look at what others are pricing their ad zone at and come up with similar rates.

When an advertiser browse through our marketplace, they will see your rates and if acceptable they will set up their campaign in your ad zone.

Advertisers are able to see the rates that you've set for your ad zone

As we are a transparent network you will see all the ads that are matched to your ad zone and their rates. You can review these ads and if you feel that they are not suitable for your website’s content you can block the ads from showing up on your site. You can find this function by going to My Ad Zone => Optimize.

Next week there will be more tips on positioning your ad zones, so don’t miss out!

What Is a Publisher?

Annie Wong — Tue, 12 May 2009 17:26:16 +0000

I’ve gotten many inquiries about what is a publisher? So let me first start off this post by explaining what a publisher is. A publisher is someone who owns a website (a webmaster) or have control over a website’s content. With access to a website you can help generate revenue from your website by going to networks like AdOnion (there are many more out there that you can choose from) and display ads for the network in return of additional revenue from your site.

It’s a very simple process and you can make money easily and it’s free to sign up, can you believe that? Here is the steps in becoming a publisher with AdOnion (Please note, every network’s sign up process will differ):

Sign up for a free publisher account.
Register your website by going to ‘My Sites’, and enter some information about your site so advertisers will know what your site is about and choose to advertise with you.
After registering your site you can go to ” Create Zone’ and set up your ad zone. This can range from text banners, graphical banners, popunders or interstitial depending on the space you have on your website. For more information on what they are you can review my earlier post “What Are Ad Formats And Cost Metrics” You will noticed that you will have to enter rates for the ad zone and these rates are totally up to you and when the advertisers makes a purchase directly for your ad zone they will pay you using the rate you stated.
After creating your ad zone you will get our code on the following page and place it on your website.
Congratulations! You are officially a publisher with AdOnion and will start earning immediately. You can go to ‘optimize’ located under ‘My Ad Zone’ to view the ads matched to your ad zone as well as block ads you don’t think will work for your website content.

Please note that AdOnion will review all sites from time to time and have the right to suspend your site at any time due to poor quality, no content, typo in the URL, excessive ads, adult content etc. For our full terms and conditions please review here.

You can also review our ‘How It Works’ section, for precise steps in creating from signing up to creating your ad zones with us.

In the following post I’ll give you some tips in generating more revenue for your website.

Wrapping Up The Basics To Advertising

Annie Wong — Tue, 05 May 2009 18:41:54 +0000

Well in the past few weeks, we’ve been concentrating on the advertiser side of things. I hope this posts have helped you in recognizing the importance of your website and your marketing goals and how to achieve them. I would like to recap the post here for easy access for advertisers, for those of you might be following along you might noticed that I’ve added some posts from the past onto the list as I see that they do fit well.

With this post wrapping up the advertiser side of advertising, next week we will take a look at the publisher side of things. Although they are very similiar to advertisers but the angle completely changes, so stay tune!

Full Page Popunder Publishers Needed

Annie Wong — Wed, 18 Mar 2009 15:33:40 +0000

To all current or potential publishers who is interested in making some revenues from their website, AdOnion is looking for publishers to display our popunder ads. As we’ve gotten more popunders campaigns in the past week or two, we are looking for more fresh traffic to help advertisers to meet their daily traffic demand as well as provide them with the conversions they are looking for. We are approximately looking for an increase on average of about 800,000 to 1,500,000 daily popunder impressions, mainly for the US, UK and Canada.

Our full page popunder will not drive visitors away from your page, it will only load beneath the user’s current browser and only if they close their current browser then the user will see the ad. In addition, popunders generally earn publishers more money overall as advertisers are paying more to display their popunder campaigns. So if you have a good volume of traffic and good quality of content to your site each day come join AdOnion’s publisher’s program and use our popunders to monetize your site.

AdOnion Update: Publisher Payment

Annie Wong — Wed, 17 Sep 2008 20:55:05 +0000

To all publishers of AdOnion, I would like to inform you that we’ve changed our publisher payment from publisher requesting payment to automatically sending you the payment. The payment terms are kept the same, net 15 with a minimum payout of $50 via Check or PayPal.

To review your account information please login and go to ‘Publisher Account Information’ to make changes to your address, payment method or the minimum payout amount.