AdOnion » sales techniques

Grow 70% Online Sales By Applying 3 Proven Techniques

Annie Wong — Wed, 21 Apr 2010 21:23:39 +0000

SUMMARY:

Online Advertising Marketplace has provided incredibly effective to advertisers for gathering targeted audience websites and for generating sales leads. Which is why most advertisers are using Adonion to publish their ads or planning to create the campaigns soon.

This case study provides some advanced tactics from Adonion advertiser – Weston Mitcham who surfs publisher sites in the marketplace and gets Fortune 500 sales leads.

CHALLENGE:

In August 2009, after a full year of development time, Weston Mitcham was ready to start selling his new CRM software for online marketing.

He didn’t have a big marketing budget to invest in painting advertising; so, he decided to concentrate 100% on Internet marketing. So he studied the Web sites for successful CRM software companies in his product price range, such as Salesforce and Netsuite, and launched sales site based on their tactics.

Weston said, “I tried the kind of informational approach they used. However, I believe it is not enough. I also need to find the targeted audience and buy my product.”

He started to research the online advertising network. Compared to Google Adwords and Yahoo PPC, Weston felt that Adonion was more suitable to him. He considered that he would spend more time to do the keyword research and ad copy. He wanted to see the immediate result. Adonion provided transparent marketplace with higher quality web-content sites and pop under ad format. He only needed to choose the websites which could display his CRM landing page via pop under format. This process really saved Weston more time.

IN ADONION NETWORK:

The success of campaigns running in Adonion network is based in one simple thing – you have to target the right websites.

Within a few weeks, sales got a bit better. But the number of sales was not the one he expected. Weston was not pleased the result. He began to rethink his site strategy. Instead of copying sites that (apparently) successfully sell software, Weston contacted Adonion representative how to improve the sale lead.

Adonion representative studied his landing page and we pointed out three ways in order to improve sale lead:

Add Google Analytics and Adonion ROI code.

Adonion representative noticed that Weston did not add any tracking code (Google Analytics and Adonion ROI code) in his landing page. Tracking the results was probably the most important key to being a successful advertiser in Adonion. The advertiser needed to eliminate the publisher sites that were costing money but weren’t resulting in any sales.

Adonion representative recommended Weston to add the Google Analytics to the landing page. Since Google Analytics could check time that the visitors stayed. Notice that 0 second in Google Analytics might not mean the visitors who did not stay on the website. The Time on Page for page A was calculated by subtracting the page A timestamp from the page B timestamp. If you noticed all visits from one publisher site which is in 0, this mean the visitors not interested to the landing page. The advertisers could opt out this publisher website.

Adonion ROI code was the important index to see whether the traffic could generate lead or not. It was usually added at “Thank you” page or the page after the visitors had taken any action.

Add “Action” button

Action button can encourage visitors to sign up or download something. This is one of the most important component of the landing page. Obviously, the landing page from Weston was lack of this “call to action” button to urge the visitors and buy a CRM software.

Create A/B testing

A/B testing or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. We noticed that the landing page from Weston provided more information how his CRM software worked. Sometimes this kind of campaign could not catch the visitor notice. So we recommended Weston to setup one more campaign with the landing page which had more images with few words.

RESULTS

Within 1 week of the landing page update, Weston online sales rose 70%. Aside from higher sales, the inquiry also increased 120%. Despite the global economy recession, Weston said, “I make the right discussion to advertise in Adonion.” So far, he’s made few thousands of dollars.

In addition, Weston learnt one important thing – use web analytics report for improving site performance. Right now, Weston did not only sit back and wait for sales to pour in. Instead, he monitored both Google Analytics Report and Adonion ROI Report. If there were some websites which only spent without generating any action, he would opt out these sites.

Third, Weston checked Adonion Site Directory (http://www.adonion.com/market/offer/zones) daily. When there were more than 100 new sites listing in site directory, he made sure he did not miss any websites which could generate sales to his business.

Next, Weston has big plan to implement more feature in CRM software within the month, as well as continuing to monitor his campaign for maximum sales conversion.

AdOnion’s Case Study: Proven Techniques To Double Your Sales

Annie Wong — Wed, 13 Jan 2010 14:58:28 +0000

Business Opportunities Advertiser Winning Their Visitors!

Summary

The Internet has become the starting point for
the people who find information on opportunities to work from home.
As the Internet is rapidly changing, so are the visitors
themselves. Many sites still rely on a
form to lead consumers to sign up and pay for its work from home
system guide in which in today’s world is not as effective as it
used to be.

A business opportunity company wants to
promote its work from home service through the AdOnion Network.
This case study shows you how the AdOnion advertiser improves their
landing pages and site navigation as a result of increased online
marketing ROI.

Challenge

“I’m facing a problem just like any other
advertiser — the conversion rate,” says Oliver Kay, AdOnion
Advertiser. “I am looking for an experiential campaign that would
stick in people’s mind. We want to try something that entices
visitors to complete the form after they have read the landing
page.

Oliver knows that he needs to focus on his
landing page and tries several copy rewrites. He also needs to
analyze the websites in AdOnion’s marketplace which can bring the
potential clients, then find the right levers to boost conversion
rates and keep them high.

Campaign

“The landing page originated from my
philosophy that content can attract people while also doing good
things,” Oliver says. “You can create content that touches people’s
lives and make a difference, and the landing page can make you
money.”

Here are the four steps Oliver followed:

Step 1: Create A/B
landing pages

Oliver wants to find out which messages can
generate both high quality and large quantity leads in AdOnion’s
Marketplace. He designs a series of 3 A/B landing page tests. The
Key of A/B landing page includes:

#1 Page headline:

To attract the
visitors to notice your service, headline is important. Oliver uses
3 different headlines, that is:

-
Factual: “Fill the form Now”

-
Benefit-oriented: “Learn to work from
home on the Internet”

-
Instructional: “3 steps to make money from Home”

#2 Add more reassuring content:

Oliver decides to play to her strengths on the
site and focus on creating content throughout that educates the
visitors, and made the work from home experience feel easy and
comfortable.

Example article posted prominently on the
landing page:

“Why Millions of people are making money from
Home via internet?”

“Learn how to earn up to $1,000 a day”

“Need help to make money from home? Try us
now.”

#3 Encourage your customer to write the
reviews:

Oliver knows that the potential visitors trust
customers more than anyone else. So he adds a product review
function in the landing page. Then, he contacts existing customers
through e-mail, phone and postcard. To encourage the existing
customers to write the review, Oliver mails a gift to each
customer.

Step 2: Research
competitive sites

Oliver has seen large competition of working
from home services; so he analyzes those competitors’ sites, find
out how they promote their services. He collects all URLs, which
have relationship with competitors’ sites. He tries to find out if AdOnion Marketplace has
these websites or the similar sites.

Step 3: Implement A/B landing pages with live Web
traffic

Oliver creates 3 campaigns, which are targeted
to the same websites. AdOnion Network drives 5,000 unique visitors
to each campaign daily, to get a reliable winning version that
landing page conversion is better. Oliver serves each campaign to
50,000 visitors over a few weeks.

Result:

The winning page directly increased online
sales by 28.1% and surpasses his expectations.

Besides achieving their goal to boost sale
conversions, the test also gave Oliver valuable insights that
researching the competitors is important. As AdOnion’s Marketplace
has lots of publisher websites, doing research can help Oliver
easily find out the niche websites which can bring targeted
visitors to his landing page.

A strong headline helped convince visitors to
sign the form and buy the work from home system guide. Oliver
notices that “benefit-oriented” headline has the best conversion.
And the visitors stay an average of 2 minutes on the landing
page.