Change In Internet Usage Led To Increase Spending

Annie Wong — Mon, 28 Sep 2009 18:38:40 +0000

As we all know that Internet usage these days are mainly concentrated in the area of social networks. Earlier many advertisers were not following the idea of promoting their products on social networks but with some time and experimenting a lot of advertisers are now open to the idea and find success in terms of conversions. The advertisers find that by connecting with their fans they are able to engage in ongoing conversation with their targeted audiences.

The below graphs I got from http://www.webpronews.com/topnews/2009/09/25/online-advertising-spend-seeing-significant-gains where you can see the new spendings that advertisers are spending by industry and social networking sites.

LinkedIn Launching Its Own Ad Network

Annie Wong — Tue, 16 Sep 2008 16:27:24 +0000

LinkedIn with a partnership with Collective Media is launching it’s own vertical network on Monday September 15, 2008. This deal will help expand the reach of advertisers targeting to LinkedIn’s professional user base to related special-interest publishers. This partnership is also signifies a move in the social network arena of online advertising to develop into it’s own ad network. The objective stay away from the Web’s rush and to develop more lucrative B-to-B targeting and relevance. Later on this year LinkedIn is expected to roll out foreign-language versions and expand into other international markets.

AdOnion » Social Networks

Change In Internet Usage Led To Increase Spending

LinkedIn Launching Its Own Ad Network